Head of Marketing — Growth Leader for a Rewards App

Getshuffle; City of London; On-site; GBP 125,000 - 150,000; Full time

Job summary

A growing circular finance platform in London is seeking a Head of Marketing to own and scale its B2C growth engine. You will lead strategies to increase app downloads and user engagement while collaborating with cross-functional teams. The ideal candidate will have significant experience in B2C marketing, strong CRM skills, and a proven ability to scale user bases. This full-time role offers opportunities for growth and a dynamic work environment.

Benefits

20 days holiday

Winter shutdown

Cycle to work scheme

12 'work from anywhere' days a year

Qualifications

• Experienced B2C marketer with strong consumer app or marketplace experience.
• Proven at scaling user bases from tens of thousands upward.
• Skilled in CRM, lifecycle, segmentation and retention.

Responsibilities

• Own the marketing strategy to grow from 18k to 100k+ users.
• Define and optimise acquisition, activation, retention and referral KPIs.
• Lead CRM across email, push and in-app.

Skills

B2C marketing experience

User base scaling

CRM skills

Influencer acquisition

Data-driven approach

Tools

Customer.io

Job description

A growing circular finance platform in London is seeking a Head of Marketing to own and scale its B2C growth engine. You will lead strategies to increase app downloads and user engagement while collaborating with cross-functional teams. The ideal candidate will have significant experience in B2C marketing, strong CRM skills, and a proven ability to scale user bases. This full-time role offers opportunities for growth and a dynamic work environment.