Head of Marketing & E-commerce

Promixx Ltd.; Cardiff; On-site; GBP 125,000 - 150,000; Full time

Job summary

A leading design-led brand in the UK seeks a hands-on marketing leader to drive its global brand strategy and e-commerce growth. The role demands a builder with 5+ years of consumer brand marketing experience, especially in DTC and Amazon. You will manage campaigns, lead a creative team, and utilize AI tools for efficiency. This is a unique opportunity to shape a category-defining brand and make a significant impact within its marketing engine.

Benefits

Share Options

Qualifications

• 5+ years of experience in consumer brand marketing, ideally with DTC and Amazon.
• Proven ability to manage campaigns end-to-end and analyze their performance.
• Experienced in leading a creative team and coordinating with partners.

Responsibilities

• Lead the marketing and e-commerce roadmap for the brand.
• Manage and optimize advertising campaigns across DTC and Amazon.
• Build and scale a creator/UGC system for authentic content.

Skills

Consumer brand marketing

DTC marketing

Amazon performance marketing

Leadership

Content creation

Data analysis

Tools

Shopify

Amazon

AI tools

Job description

Hands-on marketing leader to execute and scale a global design-led brand

About PROMiXX

PROMiXX is redefining Shakeware – premium, design-led nutritionware that elevates daily health rituals across gym, office, commute, and home.

Our products are used by millions worldwide and trusted by leading brands including Optimum Nutrition, MyProtein & More.

We are entering a significant growth phase, building a lean, high-performance marketing engine that fuses creativity, content, performance, and commerce. This is a rare opportunity to shape the next evolution of a category-defining brand.

Mission of the Role

Lead and execute the full PROMiXX marketing and e-commerce roadmap — from brand storytelling and content creation to DTC and B2B growth.

This is a hands‑on role: you’ll build, launch, test, and optimise campaigns daily, while directing a capable internal creative team and coordinating with specialist partners. It’s ideal for a builder who wants ownership and visible impact.

What You’ll Do

Brand Strategy & Creative Direction

• Bring a premium, design‑led aesthetic to all channels and campaigns.
• Manage a small internal creative team (design, video, content).
• Write briefs, plan shoots, review edits, and ensure consistent brand execution.

Performance Marketing (Shopify & Amazon)

• Own DTC and Amazon performance, supported by agency partners.
• Oversee ads, email/SMS, CRO, SEO, and performance reporting.
• Coordinate launches and promotions with Sales and Ops.
• Support founder‑led outreach with simple, effective partner content.
• Create pitch decks, capability overviews, and case studies.
• Manage light‑touch lead‑gen funnels across LinkedIn and email.

Creator & UGC Network

• Build and scale a creator/UGC system delivering authentic lifestyle and product content.
• Develop repeatable briefs and measure ROI.

AI, Tools & Systems

• Use AI tools to speed content creation, automate reporting, and improve workflow efficiency.
• Implement processes that increase output without increasing budget.

What Success Looks Like

• Shopify conversion >3%, AOV +10%
• Amazon TACOS <12% with steady revenue growth
• Consistent inbound B2B interest and qualified partner conversations
• A lean, organised marketing system with measurable ROI
• Have5+ years in consumer brand marketing (DTC + Amazon experience ideal).
• Are abuilder— resourceful, scrappy, and able to own execution end‑to‑end.
• Can brief creatives, manage shoots, and read analytics — all in the same day.
• Thrive in a fast‑paced environment where you can move quickly and make an impact.
• Wantownership, autonomy, and influence within a global, design‑led brand.

Package

• Share Options

Why PROMiXX

You’ll join a brand with global reach, premium design DNA, and a huge creative runway.

You’ll have the freedom to build a modern marketing engine — and the visibility to see your work shape a brand used and loved around the world.

If you want to lead, create, grow, and build something meaningful — this is the role.

*Application requirement:

Please include in your resume a brief description of a marketing campaign or project you executed end‑to‑end, including the channel, objective, and results.