Head of Marketing

Admiralty; Taunton; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading hydrographic office in the UK seeks a strategic leader to develop and implement their marketing strategy. This role requires a proven track record in marketing leadership within a complex B2B environment, with responsibilities that include driving revenue growth and enhancing customer engagement. The ideal candidate will have expertise in data-driven decision-making and be able to inspire and manage a high-performing team. This position allows for hybrid working with at least three days a week in the Taunton office.

Qualifications

• Proven ability to set and deliver marketing strategy in a complex global B2B environment.
• Experience in leading high performing marketing teams focused on customer service.
• Demonstrable experience improving efficiency using data-driven strategies.

Responsibilities

• Lead the development and implementation of the marketing strategy for UKHO.
• Drive revenue growth and enhance customer satisfaction through strategic marketing.
• Maintain and manage corporate brand reputation and communications.

Skills

Strategic marketing leadership

Authentic leadership

Transformational change

Marketing automation expertise

Data and technology proficiency

Agency management

Education

Qualification at level 6 from the Chartered Institute of Marketing

Tools

Salesforce

Microsoft D365

Hubspot

Job description

This is a high impact, strategic leadership role working at the heart of the UK Hydrographic Office (UKHO) driving revenue growth and strengthening market presence across the UKHO and ADMIRALTY brands. Your work will underpin the financial sustainability of UKHO.

What you will do:

• Form part of the Customer Division senior leadership team delivering the UKHO’s global customer strategy covering defence, commercial, government and UK citizens, representing over £220m of revenue per annum.
• Report to the Chief Customer Officer and working closely with the Chief Executive, influencing decisions at the highest level with the organisation.
• Lead a talented team to ensure the marketing strategy enhances customer and partner satisfaction, driving retention, growth and revenue performance.
• Champion a data driven, customer centric approach using insights to create insightful, impactful positioning and messaging.

What we are looking for:

• A strategic thinker with proven experience in shaping customer strategies and delivering measurable growth.
• Strong leadership skills and the ability to inspire teams and stakeholders.
• Expertise in marketing, customer engagement and thought leadership at an executive level.

This senior leadership role can be worked on a hybrid basis, which is an informal, non-contractual and voluntary arrangement, blending a balance between working at the Taunton office at least 3 days a week with working from home.

• Responsible for developing and implementing a marketing strategy which enables delivery of UKHO’s corporate plan and plays a leading role in developing and implementing the UKHO’s customer strategy; providing strategic thought leadership that strengthens and protects UKHO brand, reputation and content.
• Drive revenue and growth through channel marketing, establishment of a robust go to market capability, market research and product lifecycle management.
• Ensure the structure, efficacy and technical requirements of the marketing team are fit for purpose in order for UKHO to deliver its plans and vision, establishing career development pathways and a strategy to grow and flow key talent.
• Uphold the highest levels of behavioural and leadership standards and take a leading role in embedding customer centricity at an organisational level.
• Responsible for maintaining and building corporate brand and reputation, including effective external communications (website, crisis comms, social media).
• Advise the Chief Customer Officer, Chief Executive and Executive Leadership Team on Corporate & Marketing communications and potential areas of reputational risk or opportunity.
• Deploy data analytics and management information to provide evidence of the efficacy of the marketing function in delivering both the Customer and Marketing strategies to meet financial targets and the strategic objectives of the UKHO.
• Deliver streamlined marketing operations and agency management to optimise resources, budgets and processes.

Person specification

• Strategic Marketing Leadership - Proven ability to set and deliver marketing strategy in a complex, global B2B digital environment, aligning brand, product and commercial outcomes with experience of designing and implementing data-driven strategies.
• Authentic Leadership - Proven experience of growing and developing high performing, customer centric marketing teams to deliver a quality service; proven leadership and communication skills, with a collaborative, inclusive approach whilst able to influence and challenge constructively. Proven experience of leading a full marketing function with multifunctional teams (including external agencies) and marketing budgets in a complex commercial environment.
• Transformational Change - Demonstrable experience of leading a full marketing function to deliver new outcomes, improved efficiency or broader remits using a data driven, customer centric approach.
• Marketing Automation Expertise - Experience of implementing an effective marketing automation platform with successful outcomes.
• Data and Technology Proficiency – Data literate and tech savvy, with experience working across CRM systems (e.g., Salesforce, Microsoft D365), digital platforms (e.g., Hubspot) and analytical tools.
• Agency Management - Experience of leading agency relationship and creative outputs at pace.
• Professional Qualifications - A qualification at level 6 from the Chartered Institute of Marketing.

For more information please go to Head of Marketing - Civil Service Jobs - GOV.UK