Head of GenAI for General Insurance

Aviva Direct Ireland Limited; Norwich; Hybrid; GBP 110,000 - 125,000; Full time

Job summary

A leading insurance firm is seeking a Head of GenAI for General Insurance. This pivotal role involves driving AI innovation, influencing stakeholders, and leading initiatives to enhance efficiency and customer experience. The ideal candidate will bring deep expertise in AI, particularly generative technologies, and a strong understanding of the UK insurance market. This position offers a competitive salary and benefits, including a bonus opportunity and comprehensive support for well-being.

Benefits

Salary: £110,000 - £125,000

Bonus opportunity – 25% of annual salary

Generous pension scheme

29 days holiday plus bank holidays

Up to 40% discount on Aviva products

Up to £1,200 of free Aviva shares per year

Supportive policies including parental leave

Flexible benefits including sustainability options

Paid volunteering days

Wellbeing support and tools

Qualifications

• Expertise in generative AI technologies and their application across insurance.
• Understanding of ethical and regulatory implications of AI.
• Ability to assess financial impact of AI initiatives.

Responsibilities

• Lead end-to-end lifecycle of GenAI initiatives.
• Work closely with leadership to translate challenges into AI use cases.
• Build a culture that embraces experimentation and continuous learning.

Skills

Deep expertise in artificial intelligence

Knowledge of machine learning

Strong business acumen

Ability to influence senior stakeholders

Excellent understanding of UK general insurance market

Job description

R-162613 Head of GenAI for General Insurance

Location: London or Norwich

Salary: £110,000 - £125,000

The Head of GenAI plays a pivotal role in helping General Insurance unlock new value through the practical, responsible and scalable use of GenAI. Working as a strategic partner to senior leaders across Personal Lines, Commercial Lines and Claims, the role focuses on identifying high‑impact opportunities, shaping realistic solutions, and ensuring GenAI is successfully embedded into day‑to‑day operations.

A bit about the job

This is not a purely technical role, although technical understanding is important, it is about partnering to drive AI driven innovation into the business—working closely with leadership teams to understand their challenges, translate them into GenAI‑enabled use cases, and guide delivery through to adoption and measurable outcomes. The focus is on what GenAI can do for the business: improving efficiency, enhancing customer experience, enabling faster decision‑making and opening up entirely new opportunities for growth.

The role leads the end‑to‑end lifecycle of GenAI initiatives, from discovery and prioritisation through to implementation and scaling. It brings together technical experts, product teams, data scientists and operational leaders to ensure solutions are safe, compliant, value‑driven and aligned to GI's strategic priorities.

The Head of GenAI helps build a culture that embraces experimentation, responsible innovation and continuous learning—ensuring that GenAI delivers real benefits for customers, colleagues and the business.

Skills and experience we’re looking for

• Deep expertise in artificial intelligence, with a strong focus on generative AI technologies and their application across insurance operations.
• Strong knowledge of machine learning, natural language processing, and large language models, including their ethical and regulatory implications.
• Strong business acumen and commercial awareness, with the ability to assess and communicate the financial impact of GenAI initiatives.
• Ability to influence and advise senior stakeholders across Aviva, translating complex technical concepts into clear business outcomes.
• Excellent understanding of the UK general insurance market, including Personal Lines, Commercial Lines, and Claims.

What you’ll get for this role:

Our purpose - with you today, for a better tomorrow – is a promise we make to our colleagues too. And one of the ways we live up to that promise is by investing in you. We have so much to offer when it comes to being an Aviva colleague.

• Salary: £110,000 - £125,000 (depending on location, skills, experience, and qualifications)
• Bonus opportunity – 25% of annual salary Actual amount depends on your performance and Aviva’s.
• Generous pension scheme - Aviva will contribute up to 14%, depending on what you put in.
• 29 days holiday plus bank holidays, and you can choose to buy or sell up to 5 days
• Make your money go further - Up to 40% discount on Aviva products, and other retailer discounts
• Up to £1,200 of free Aviva shares per year through our Matching Share Plan and share in the success of Aviva with our Save As You Earn scheme
• Brilliantly supportive policies including parental and carer’s leave
• Flexible benefits to suit you, including sustainability options such as cycle to work
• Make a difference, be part of our Aviva Communities and use your 3 paid volunteering days to help others
• We take your wellbeing seriously with lots of support and tools

Take a look to learn more. Put a salary into this calculator to see what your total Aviva Reward could be.

Aviva is for everyone:

We’re inclusive and welcome everyone – we want applications from all backgrounds and experiences. Excited but not sure you tick every box? Even if you don’t, we would still encourage you to apply. We also consider all forms of flexible working, including part time and job shares.

We flex locations, hours and working patterns to suit our customers, business, and you. Most of our people are smart working – spending around 50% of their time in our offices every week - combining the benefits of flexibility, with time together with colleagues.

To find out more about working at Aviva take a look here

We interview every disabled applicant who meets the minimum criteria for the job. Once you’ve applied, please send us an email stating that you have a disclosed disability, and we’ll interview you.

We’d love it if you could submit your application online. If you require an alternative method of applying, please give Harjot Kaur a call on [phone] or send an email to [e-mail]