Growth Marketing Lead - PPC & SEO

Waylands Automotive Limited; Remote; GBP 60,000 - 80,000; Full time

Job summary

A leading automotive retailer in the UK seeks a Digital Marketing Lead to drive performance marketing strategies, focusing on PPC and SEO. The ideal candidate will have hands-on experience in developing and executing campaigns to maximize ROAS and boost organic traffic. The role offers a competitive salary, 31 days holiday per year, and opportunities for career progression in a family-owned business known for valuing its people.

Benefits

31 days holiday per year

Employee support programme

Discounted vehicle parts and servicing

Training and career progression opportunities

Contributory pension scheme

Life insurance of 3x basic salary

Qualifications

• Hands-on expertise in PPC and SEO required.
• Data-driven and comfortable with performance metrics.
• Experience with tools like Google Ads and GA4 is essential.

Responsibilities

• Develop and implement PPC and SEO strategies.
• Drive organic traffic growth through SEO roadmap.
• Coordinate website projects with technical SEO perspective.
• Track performance through analytics tools.
• Liaise with external agencies for content production.

Skills

PPC expertise

SEO proficiency

Data analysis

Google Ads

GA4

Search Console

SEMrush

Screaming Frog

Communication skills

Job description

A leading automotive retailer in the UK seeks a Digital Marketing Lead to drive performance marketing strategies, focusing on PPC and SEO. The ideal candidate will have hands-on experience in developing and executing campaigns to maximize ROAS and boost organic traffic. The role offers a competitive salary, 31 days holiday per year, and opportunities for career progression in a family-owned business known for valuing its people.