Growth Lead

Vml Map; City of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading marketing consultancy in the UK is seeking a Growth Lead to drive commercial expansion by connecting client challenges with innovative solutions. This role involves leading strategic partnerships, managing financials, and optimizing outcomes. Ideal candidates are commercially minded with strong storytelling abilities and experience in client engagement. This position offers a competitive salary and the opportunity to work in a collaborative environment.

Qualifications

• Proven experience in budget estimations and financial management.
• Deep understanding of client engagement strategies.
• Ability to craft compelling pitch materials.

Responsibilities

• Drive commercial growth by leading network conversations.
• Independently lead client discovery and solution design.
• Develop winning narratives and proposals.

Skills

Commercially-minded

Strategic thinking

Relationship building

Storytelling

Network engagement

Tools

Excel

PowerPoint

Understanding of Adobe, Salesforce, Braze

Job description

Are you a commercially-minded, strategic leader passionate about driving growth at the intersection of marketing, technology, and data? VML MAP is seeking a dynamic Growth Lead to propel our commercial expansion, connecting client challenges with innovative, hyper-personalized solutions. This pivotal role empowers you to shape our strategic direction, build powerful network relationships, and deliver measurable value by turning client needs into actionable, commercially viable opportunities. If you thrive on uncovering potential, crafting compelling narratives, and owning the end-to-end pursuit of transformative projects, this is your chance to make a significant impact within a world-leading Centre of Excellence.

What will your day look like?

As a Growth Lead at VML MAP, you'll be at the forefront of our commercial efforts, driving strategic partnerships and securing new business. Your days will be dynamic and varied, focused on:

• Driving Commercial Growth: Lead and support network conversations and pursuit targets, fostering strong relationships across the WPP/VML network and representing VML MAP's interests in client discussions.
• Client Discovery & Solution Design: Independently lead discovery and scoping, translating client needs into compelling, actionable VML MAP solutions.
• Crafting Winning Narratives: Develop joint value propositions and present cohesive VML MAP x client narratives and proposals, often leading smaller pitch presentations.
• Opportunity Identification & Qualification: Proactively identify and qualify opportunities within the WPP/VML network with the Growth Enablement team.
• Strategic & Commercial Approach: Define the strategic and commercial approach for opportunities, leading network and client conversations throughout the pursuit process.
• Commercial & Delivery Ownership: Own financials, scope, and delivery, including budget estimations, SOW creation, commercial modelling, and P&L oversight to optimize outcomes.
• Optimization & Standardization: Actively optimize and standardize pursuit and transition approaches, promoting VML MAP methodologies.
• Strategic Connection: Act as a vital connector between network opportunities, client challenges, VML MAP capabilities, and internal delivery teams, ensuring all opportunities are strategically framed, commercially viable, and deliver measurable value.
• Seamless Transition: Ensure successful handover of leads to onboarding or client teams.

Who are you going to work with?

You will be an integral part of a collaborative and expert team, working closely with:

• The Broader Growth Enablement Team: Collaborating on expanding VML MAP's commercial footprint.
• WPP/VML Network Partners & Clients: Building strong relationships and directly engaging with some of the world's most admired brands.
• Internal Delivery Teams: Bridging opportunities with expert execution.
• Leadership: Directly collaborating with the Global Head of Growth, Director of Growth & Partnerships, and other Growth Leads.
• Ecosystem Partners: Leveraging your understanding of platforms like Adobe, Salesforce, and Braze.

What do you bring to the table?

We're looking for a proactive, commercially-driven individual with a blend of strategic vision and hands‑on expertise.

Core Competencies:

Commercial & Delivery Management:

• Expertise in budget estimations, SOW creation, commercial modelling, and managing pursuit financials.
• Strong understanding of project P&L to optimize outcomes.

Pursuit & Strategic Growth:

• Ability to identify business needs, recommend VML MAP approaches, and craft compelling pitch materials.
• Deep understanding of VML MAP’s strategic priorities and ecosystem (VML/WPP, Adobe, Salesforce, Braze).
• Skilled at identifying account growth and cross‑capability collaboration opportunities.

Leadership & Team Enablement:

• Effective delegation, team capacity optimization, and promotion of VML MAP methodologies.
• A natural collaborator fostering knowledge sharing and continuous improvement.

Skills & Expertise:

Hard Skills:

• Proficiency: Excel (trackers, estimations, commercial models), PowerPoint (decks, storytelling).
• Platform Knowledge: Deep understanding of partnership platforms.
• Communication: Strong storytelling, presentation development, and structured project management.
• VML MAP Expertise: Ability to build VML MAP narratives and approaches.
• Continuous Learning: Commitment to updating skills with partner platform certifications.

Soft Skills:

• Mindset: Consultative, curious, and commercially minded.
• Communication: Strong communicator, internally and with clients.
• Adaptability: Adapts quickly to new challenges and changing briefs.
• Networking: Builds and maintains a strong professional network within VML MAP and WPP.

A leader in personalized customer experiences

VML MAP is a world‑leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper‑personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world’s most admired brands to help them on their transformation journey to becoming truly customer‑centric. Together, we are 1000+ technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values

WPP (VML MAP) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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