Global Content Strategy Lead - AEO & Narrative Architect

Thermo Fisher Scientific Inc.; Paisley; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading global organization in scientific innovation seeks an experienced content strategist in Paisley, Scotland. The role involves leading the global content strategy and ensuring alignment with company priorities. Candidates should have over 8 years of experience in B2B content strategy, excellent editorial skills, and the ability to build effective content operating models. The position offers competitive remuneration, a bonus plan, and a wide range of employee benefits, all within a culture of integrity and innovation.

Benefits

Competitive remuneration

Annual incentive plan bonus

Healthcare

Employee benefits

Qualifications

• 8–10+ years in B2B content strategy, including leading division level content programs.
• Experience building content operating models with exposure to the life sciences or technical domain.

Responsibilities

• Lead the global content strategy to ensure AEO readiness for answer engines.
• Develop a customer-centric, storytelling mentality across the global marketing organization.
• Identify key indicators and dashboards for discoverability, engagement, and return on investment.

Skills

B2B content strategy

Content operating models

Intent-led content planning

Editorial excellence

Analytical skills

Job description

A leading global organization in scientific innovation seeks an experienced content strategist in Paisley, Scotland. The role involves leading the global content strategy and ensuring alignment with company priorities. Candidates should have over 8 years of experience in B2B content strategy, excellent editorial skills, and the ability to build effective content operating models. The position offers competitive remuneration, a bonus plan, and a wide range of employee benefits, all within a culture of integrity and innovation.