Front end Developer – A/B Testing & Personalisation

The Boots Company PLC; Nottingham; On-site; GBP 80,000 - 100,000; Full time

Job summary

A prominent retail company in Nottingham seeks a Front end Developer to join their Optimisation Team. The successful candidate will focus on A/B testing and personalisation to drive growth on Boots.com. Essential skills include JavaScript, HTML, CSS, and attention to detail in both design and functional implementation. Previous experience with A/B testing tools and Git is desirable. This full-time role offers a supportive environment emphasizing inclusivity and flexibility in work schedules.

Benefits

Boots Retirement Savings Plan

Discretionary annual bonus

Generous employee discounts

Enhanced maternity/paternity/adoption leave pay

Flexible benefits scheme including gym membership

24/7 counselling and support through TELUS Health

Qualifications

• Strong foundational knowledge of JavaScript, HTML & CSS.
• Experienced in DOM navigation & manipulation.
• Attention to detail in implementing designs and functionality.

Responsibilities

• Bring experiments from conception to live on boots.com.
• Advise on test ideation and refine hypotheses.
• Write code for experiments and get them into production.

Skills

JavaScript

HTML

CSS

TypeScript

React

DOM navigation

Stakeholder management

Attention to detail

Education

Degree in computer sciences or related

Tools

Adobe Target

Git

GA4

Job description

Role: Front end Developer – A/B Testing & Personalisation

Contract: Permanent

Shift pattern: Full Time

Location: Nottingham - Support Office

Closing date: 2nd Jan 2026

Recruitment Partner: Matthew Nelligan

About the role

We are looking for a permanent full-time front-end developer to work within our Optimisation Team building components & experiences to identify and drive growth.

You will be embedded within the team and a key driver of Optimisation & Personalisation across Boots Digital.

The Optimisation and Personalisation team delivers year on year incremental value for Boots.com. This is primarily done through the deployment and subsequent analysis of A/B tests and personalisation activities on the website.

Key responsibilities

• You will bring experiments from conception to live on boots.com

• Advise on the art of the possible in test ideation.

• Helping specialists & designers refine hypotheses into well-defined experiment briefs.

• Write the code to bring experiments to life on the website and actioning feedback during the build process.

• Communicate with IT to get experiments into production.

What you'll need to have

• Strong foundational knowledge of JavaScript, HTML & CSS (TypeScript & React experience is a plus)

• Experienced in DOM navigation & manipulation.

• Able to integrate new features on top of existing legacy code by breaking larger problems into smaller components.

• Attention to detail – Both in implementing pixel-perfect designs, and in ensuring user functionality is logical & well implemented.

• Able to prioritise work effectively & balance priorities

• Able to work cross functionally and communicate well – good stakeholder management is critical

• A degree in computer sciences (or related) or relevant professional experience

It would be great if you also have

• Previous experience working in A/B testing (client or server-side)

• Experience working with A/B testing tools – we currently use Adobe Target

• Experience working in an agile environment

• Experience working with Git

• Familiarity with web tracking frameworks (GA4 specifically)

• Understanding of the factors contributing to site performance, and the ability to structure code performantly

• Experience developing WCAG/ARIA compliant components & experiences

• Confidence to challenge assumptions and push for best approaches

Our benefits

• Boots Retirement Savings Plan

• Discretionary annual bonus

• Generous employee discounts

• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child

• Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.

• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. Exclusions may apply, eligible roles only.

Why Boots

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, with you, we change for the better.

What's next

If successfully selected for interview one of our talent partners will be in touch to discuss the interview process.

Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

This role requires the successful candidate to complete a Pre-employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service), PVG (Protection of Vulnerable groups) or an Access NI Check.

Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.