Freelance Producer, Live Electronic Music - London (contract, commission-only)

AnaVation LLC; Remote; GBP 60,000 - 80,000; Part time

Job summary

A music-focused organization is seeking a Freelance Producer to curate and promote live electronic concerts in London. This role requires a strong connection to the local music scene and the ability to execute marketing strategies. Producers earn commission-based pay, ranging from £120-£1,000 a month based on show performance. If you are passionate about music and enjoy event management, we want to hear from you!

Qualifications

• 3-5 years of experience in live event curation, production, and promotions.
• Deep connections to the local electronic music scene.
• Ability to promote and build strategic alliances.

Responsibilities

• Curate and promote concerts with Live Electronic Artists.
• Build relationships with local businesses for event sponsorships.
• Execute marketing strategies for local events.

Skills

Live event curation

Community building

Pitching ideas

Time management

Communication

Job description

While this role is flexible and does not require attendance at an office, candidates must be based in London.

About Us

Sofar Sounds is a global community that connects artists and audiences through unique and intimate experiences. Sofar shows transform everyday spaces — from living rooms and rooftops, to boutiques and museums — into captivating venues for intimate gigs, creating inclusive experiences that bring people closer together. Founded in London in 2009, Sofar creates space where music and arts matter in 400 cities around the world.

Our global team is distributed across the US and UK, and is backed by some of the best-known consumer industry investors (TCG, Battery Ventures, Union Square Ventures, Octopus and others).

The Role

As a Freelance Producer, you’ll curate, produce, and promote concerts and other live events with Live Electronic Artists. We are looking for someone deeply plugged into the live electronic scene to book new grassroot talent in intimate and unique spaces. You’ll be a true Sofar ambassador – mapping out the strategy for our live electronic programming. You will be supported by the Sofar London team as you produce exceptional events, conceptualise and execute local marketing initiatives.

Our Producers have strong business sense, maintain a keen awareness of cultural trends, and have communities that they can easily tap in to organise amazing live events (including performers, unique locations, sponsors, etc.). They’re entrepreneurial, resourceful, and driven; whether it’s figuring out how to creatively sell tickets or dealing with a live event curveball, they know how to get things done and thrive on the challenge. If this sounds like you, we can’t wait to meet you!

*Please note that our Producers are freelancers who earn commission-based pay. It will allow for a flexible schedule, but your activities will likely take place over weekends and evenings.

What you'll do:

• Strengthen Sofar’s brand in your local community, promoting and selling tickets in your area with self-directed local marketing tactics.
• Create a vision to build and execute your strategy for the show type and area - venues, show themes, ideal artists, growth partners and marketing tactics etc.
• Lead curation and booking for experiences, with support from the London booking team, with the highest-quality, diverse set of artists and venues, continuing to grow our networks, as needed.
• Oversee and direct crew to ensure magical experiences that are rooted in hospitality and are high quality.
• Oversight of financial performance, ensuring financial success and health of every event.
• Build relationships with local businesses to drive sales of sponsorships and private events.
• Identify and build relationships with local organisations with like-minded audiences to build community, broaden our reach, and co-promote shows.
• Collaborate with other producers and the wider Sofar London team to grow your show type through diverse experiences that generate buzz and amplify Sofar’s brand awareness.
• Support the wider Sofar business by ensuring high-quality curation and seamless event operations for inbound partnership opportunities that elevate the Sofar brand.

Who you are:

• You have deep connections to your local scene, particularly in the electronic genre, and play an active role in building community around it.
• You have 3-5 years of experience in live event curation, production, and promotions.
• You’re confident pitching ideas and event concepts to potential sponsors and partners.
• You have a strong pulse on your area, the unique nature of each neighbourhood, and where people like to spend their free time.
• You’re a natural connector and excel at building relationships with diverse community-driven organisations, media partners, or local businesses that would add strategic and financial value to your vertical's growth.
• You understand how to promote and build strategic alliances that will ultimately sell more tickets at our shows.
• You take pride in your work and approach every opportunity with professionalism and ownership, ensuring the best experience for artists, venues, partners, and guests.
• You have exceptional time management skills and are a clear communicator.
• You can work autonomously, but understand the importance of remaining connected to the broader organisation.

£120 - £1,000 a month

Our Producers earn commission-based pay on a per-show basis. Please note compensation varies based on ticket prices, show volume, and event performance, with ranges from £120-£400+ per event.

Our global Sofar team is deeply passionate about music and the work we do. When we’re not working, you can probably find us at a live show or telling anyone in earshot about the new song we can’t stop listening to.

If our mission and job opening resonates, you're encouraged to apply even if your experience doesn't precisely match the job description. We are committed to creating a culture of belonging and building a diverse team that reflects a variety of lived experiences, perspectives, and skills.