Franchise Training Coach (North Region)

Peoplebank; Aberdeen City; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading food service company seeks a Franchisee Coach to ensure high food quality and safety standards across franchised kiosks. This role involves providing on-site training, conducting assessments, and collaborating with Franchisees to enhance their skills. The ideal candidate should have experience in food safety practices and sushi-making. The company offers a fantastic hybrid working environment, career growth opportunities, and various employee benefits including discounts on food and comprehensive wellbeing support.

Benefits

Hybrid working environment

Annual discretionary bonus

Private Medical Cash Plan

50% off food

Award-winning sustainability initiatives

Qualifications

• Experience in food quality and safety coaching.
• Ability to conduct assessments and provide feedback.
• Knowledge about sushi-making and Asian-inspired food.

Responsibilities

• Conduct regular kiosk assessments for food quality.
• Deliver on-site coaching and training to Franchisees.
• Support new Franchisees with tailored induction.
• Monitor training outcomes and evaluate performance.
• Provide feedback to guide development of Franchisee network.

Skills

Food safety practices

Sushi skills

Coaching and training

Job description

The Wonderfield Group has recently been purchased by Zensho Holdings, the leading food service company in Japan with a market cap of $5.5b and whose aim is to become the worlds largest food company, a position from which we can eradicate hunger and poverty from around the globe. We operate restaurants, factories, and thousands of sushi kiosks and have recently built a successful cut fruit business, Snowfruit. Combining this with the three businesses previously owned by Zensho, AFC, Sushi Circle and Sushi Take, results in annual sales of $2.5b and Ebitda in excess of $140m a year with an ambitious growth trajectory.

Are you passionate about food quality, safety, and helping others succeed? We’re looking for a Franchisee Coach who’s ready to roll up their sleeves and make a real impact across our franchised kiosks.

In this hands‑on role, you’ll be the go‑to expert for all things fresh food — especially sushi! You’ll work closely with our Franchisees, offering both proactive guidance and on‑ground support to ensure every counter consistently delivers top‑tier products. Whether you’re coaching on sushi skills, boosting food safety practices, or jumping in to troubleshoot quality concerns, you’ll play a key part in building confidence and capability across our network. Partnering with our Operations Team, you’ll deploy to where you’re needed most, helping Franchisees sharpen their skills and elevate their standards.

Here’s what you’ll be responsible for — and where you’ll make the biggest difference:

• Conducting regular kiosk assessments to identify areas for improvement in food quality and safety, ensuring every counter meets our high standards.
• Delivering on‑site coaching and training to Franchisees and their teams — covering everything from sushi‑making and knife skills to operational excellence.
• Supporting new Franchisees with tailored induction and orientation, setting them up for long‑term success from day one.
• Monitoring training outcomes and evaluating how effectively interventions translate into improved performance.
• Providing actionable feedback to the Head of Openings and Franchisee Support to guide the development of our Franchisee network.
• Capturing insights and feedback from the field, helping evolve and enhance training materials so they reflect real‑world needs and best practices.
• Collaborating with other Franchisee Coaches and Operations Team members to share learnings, spot trends, and drive continuous improvement.
• Keeping up with trends and innovations in sushi and Asian‑inspired food, ensuring our offer remains fresh, relevant, and exciting.
• Maintaining detailed records of coaching activities, outcomes, and progress to support ongoing development and accountability.

At its core, this role is about being proactive, people‑focused, and passionate about food. You’ll be a key driver of our quality culture, helping Franchisees not just meet expectations — but exceed them.

We’re proud to offer:

• Fantastic hybrid working environment.
• Opportunity to grow your career alongside with us with available apprentice program
• Brilliant support services designed to enhance your physical, mental and financial wellbeing.
• Annual discretionary bonus subject to business and overall performance
• Discretionary Life Assurance
• Discretionary Income Protection
• Private Medical Cash Plan
• Bespoke reward platform including access to retail, cinema & gym discounts.
• 50% off your food every time you dine with us for you and 3 friends.
• Contribute towards our award‑winning sustainability initiatives that delivers progress against 9 UN sustainability goals. We’re committed to responsibly sourcing and all our seafood, therefore we only use source sustainable fish. All our packaging is recyclable and 80% of our packaging is already made from recycled plastic.
• Annual Awards ceremony celebrating our success and offering winning Managers free trips to Japan.

About us:

Come roll with us and be part of something big. Celebrate global success across:

• Over 1500 retail kiosks globally (YO!, Panku, Mai Taiko Snowfox & Bento)
• Our Taiko manufacturing and distribution centre
• 63 YO! restaurants
• 3700 locations globally From Hawaii to Aberdeen

Our Values

• Own it, Care About it, Make it Exceptional, Win Together

Ready to Roll?

Come roll with us and play a key role by bringing people together to celebrate better food for everyone the Japanese way...