Field Sales Executive - On Trade

Thatchers Cider Company Ltd; Perth; On-site; GBP 80,000 - 100,000; Full time

Job summary

A reputable cider producer is looking for a Field Sales Executive to enhance brand presence and drive sales across Scotland, particularly around Perth. Your role will involve building relationships with customers, identifying new business opportunities, and increasing distribution of premium ciders. Candidates should have field sales experience and strong communication skills. This position offers competitive salary and comprehensive benefits, including a company car and training opportunities.

Benefits

Competitive salary

Enhanced bonus structure

Company car

IT equipment

Pension benefits

Discounts in cider shop

Training and development programme

Qualifications

• Experience in the on-trade and field sales role is essential.
• Ability to build relationships with customers and partners.
• Capable of managing time effectively and working independently.

Responsibilities

• Grow territory by identifying new opportunities in product distribution.
• Engage customers through tastings and events.
• Build relationships with wholesale customers to drive brand presence.
• Manage relationships with multi-site operator groups.

Skills

Pro‑active

Resilient

Relationship/rapport building skills

Presentation and communication skills

Strong organisation skills

Analytical and numerate

IT literacy

Full, valid driving licence

Job description

Thatchers Field Sales Executive: On Trade

With our growing presence in Scotland, we have an exciting opportunity here at Thatchers for a Field Sales Executive who is based in and around Perth. This is a full-time permanent position which will require you to visit on-trade premises, covering areas of Scotland, specifically north of Perth, helping our customers to sell more cider. We are looking for a motivated and flexible person to increase brand presence of our premium ciders.

What will I be doing?

In this exciting role, you will

• Grow your territory through identifying new opportunities, to increase volume through product distribution & rate of sale within existing and new customers
• Enhance customer/consumer engagement through in outlet tastings, events, product placement and PO
• Build and nurture relationships with route-to-market partners and key wholesale customers to drive growth and brand presence
• Develop, manage, and grow relationships with multi-site operator groups, while proactively identifying and securing new business opportunities within small group accounts.

As part of your role, you will occasionally need to undertake overnight stays.

What are we looking for?

You will have a good level of experience working in the on-trade/ with on-trade customers and have experience of working in a field sales role.

At Thatchers, we empower our people to manage their territory as though it’s their own business. As a Field Sales Executive, you’ll drive awareness of the Thatchers brand in your area, to increasing the distribution and availability of our award-winning premium ciders. Knowledge of the on-trade is preferable.

Our team are action‑oriented, adaptable, and resourceful and we have delivered success after success in a highly competitive marketplace. We have a thirst for knowledge, a passion for quality cider and a commitment to delighting our customers.

What skills do I need?

• Pro‑active
• Resilient
• Relationship/rapport building skills
• Presentation and communication skills
• Strong organisation skills and the ability to manage your time
• To be analytical and numerate
• Flexible to meet the needs of the business
• A good level of IT literacy
• A full, valid driving licence

What are the perks?

• Competitive salary
• Enhanced bonus structure
• Comprehensive benefits including company car, IT equipment & pension
• Discounts in our cider shop (after all, you’ll need to know just how good our cider is!)
• Thatchers training and development programme
• This is an amazing opportunity to become part of the Thatchers success story and take on an exciting role where no two days are the same.

Who are Thatchers Cider?

Established in 1904 by William John Thatcher, we have grown into one of the top cider-making businesses in the world. Now in our fifth generation of family cider makers, we’re exceptionally proud of our Somerset roots.

We’ve experienced tremendous growth through industry‑leading levels of investment in our marketing, people development, innovative technology and world‑class cider mill. The best part? We’re just getting started.