Ecommerce Lead E-Commerce · Office ·

Astrid & Miyu Ltd.; City of London; On-site; GBP 55,000; Full time

Job summary

A leading jewellery brand is seeking an Ecommerce Lead to accelerate digital and omnichannel growth. You will drive ecommerce strategy and performance, ensuring a seamless customer experience across digital platforms. The ideal candidate has over 6 years of experience in ecommerce, excellent leadership skills, and a passion for innovation in a fast-paced environment. This hybrid position requires at least 2 days in the office in London and offers a competitive salary of £55,000 plus bonus.

Benefits

Bonus

Sustainability initiatives

Supportive company culture

Qualifications

• 6+ years experience in Ecommerce within a fast-paced environment.
• Excellent leadership, communication, and stakeholder management skills.
• Proven experience optimising customer journeys end-to-end.

Responsibilities

• Develop and execute the ecommerce strategy to drive sustainable growth.
• Lead and support the ecommerce team to ensure effective execution across trading.
• Collaborate with key functions to deliver a strong omnichannel experience.

Skills

Leadership

Ecommerce strategy development

Communication

Stakeholder management

Commercial acumen

Tools

Shopify Plus

Job description

The A&M Mission

We’re more than just a jewellery brand, we’re on a mission to revolutionise the jewellery experience.

Our Values & Culture

At A&M, our values aren’t just words - they’re the heartbeat of how we show up, every single day.

Grow Together. Celebrate Each Other. Break All Boundaries.

We're a company fuelled by growth, recognition, and pushing beyond the expected. We move fast, think big, and believe that progress is a shared journey. We champion one another’s wins and show up with support when it counts - because when one of us grows, we all do. If you’re inspired by collaboration, driven by curiosity, and energised by celebrating others, you’ll thrive here at A&M.

Location: London, Hybrid (minimum 2 days a week in the office).

Salary & Benefits: £55,000 + bonus. See more on our benefits here.

Our Commitment: Sustainability starts with us. From community work, caring for our suppliers and educating and supporting our team. See our commitments here.

Ecommerce Lead Mission

Accelerate our digital and omnichannel growth by delivering a revolutionary ecommerce experience that drives sales, loyalty, and global reach. This role leads the strategy, performance, and optimisation of our website and app - championing innovation, localisation, and seamless execution across all digital touch points.

How you'll drive success

Strategy & Growth

• Develop and execute the ecommerce strategy in line with overall business objectives, driving sustainable growth across all digital channels.
• Monitor and optimise daily and weekly trading performance, identifying risks, opportunities, and key actions to maximise sales.
• Oversee all aspects of the website and app, ensuring a seamless, mobile-first customer experience that reflects the brand and drives conversion.
• Drive international ecommerce growth through market-specific strategies, localisation of content, and optimisation of user experience, trading, and operations in key regions.
• Continuously improve onsite merchandising, navigation, search, checkout, and overall conversion performance through data-driven optimisation.
• Oversee the trading and promotional calendar, ensuring alignment with brand, marketing, and commercial priorities.
• Oversee the CRO and development roadmap, enhancing trading metrics and customer satisfaction.

Leadership

• Lead and support the ecommerce team, consisting of trade and digital product/optimisation channels, ensuring effective and efficient execution across trading, on-site merchandising, content publishing, and site optimisation including development and CRO.
• Foster a culture of collaboration, curiosity, and innovation within the team.
• Support the growth and development of two direct reports, the Digital Product Manager and Ecommerce Trading Manager, providing coaching and strategic direction.

Cross‑Functional & Partner Collaboration

• Collaborate closely with key functions - including Omnichannel Growth, Marketing, Merchandising, Retail, and Operations - to deliver a strong, integrated omnichannel experience.
• Manage relationships with external partners and platforms, ensuring effective delivery of projects, enhancements, and trading initiatives.
• Act as a key stakeholder for ecommerce within the business, influencing strategic decisions and representing digital priorities.

What you'll need to thrive

• 6+ years experience in Ecommerce within a fast‑paced environment.
• As an inspirational people leader, you empower your teams to truly Host from the Heart - guiding them to radiate warmth, be fully present, take ownership and bring intention to the smallest moments.
• Experience of working in a scale up environment as well as entering new and emerging markets.
• Excellent leadership, communication, and stakeholder management skills.
• Experience leading, developing, and inspiring high‑performing teams.
• A drive to continuously improve, innovate, and stay ahead of ecommerce and digital trends.
• Strong commercial acumen with a deep understanding of trading performance, customer behaviour, and conversion drivers.
• Proven experience optimising customer journeys end‑to‑end, with knowledge of CRO, UX, and development.
• Experience working with apps and Shopify Plus is advantageous.

The Interview Process and Candidate Experience

1. Life Story & Values - a 30 min video call with our Talent Team for us to get know each other better, asking questions inspired by our three core values
2. Experience Interview - a slightly longer video call for you to meet your manager and discuss your skill‑set and experience for the role
3. Final Interview - 1 hour in person task interview to complete and present

Feedback

We’re committed to creating the best candidate experience we can for you. You’ll receive feedback over the phone or email at every stage in the process once you’ve had an interview so that we can set you up for success and help fuel your growth.