Senior Marketing Manager

The Walt Disney Company; Greater London; Hybrid; GBP 60,000 - GBP 80,000; Full time

Job summary

A global entertainment leader is seeking a Senior Marketing Manager to lead a dynamic team in shaping digital and CRM strategies across the UK, Ireland, and EMEA. This role involves driving creative media execution and fostering a collaborative environment. The ideal candidate will have experience in travel or luxury marketing, excellent analytical skills, and be culturally sensitive to EMEA markets. Benefits include 25 days of annual leave, private medical insurance, and discounts on Disney products.

Benefits

25 days annual leave

Private medical insurance & dental care

Free Park Entry

Disney Discounts

Excellent parental leave

Employee Resource Groups

Qualifications

• Experience in travel/tourism, FMCG or luxury marketing environments.
• Proven ability to lead and motivate a team.
• Cultural sensitivity and strong understanding of EMEA markets.

Responsibilities

• Lead a high-performing team in an inclusive environment.
• Drive creative development for paid media across various channels.
• Build a holistic touchpoint strategy across multiple media platforms.

Skills

Travel/tourism marketing

Integrated marketing

Creative development

Media planning/buying

Team leadership

Analytical mindset

Cultural sensitivity

Proficiency in French

Job description

Senior Marketing Manager – Disney Destinations Int'l – 12 Month Fixed Term Contract

Job ID: 10140584

\

Business: Walt Disney World Resort

Date posted: Feb. 04, 2026

Job Summary

At Disney Destinations International (DDI), we bring unforgettable Disney holidays to life for guests across the UK, Ireland and EMEA.

As Senior Manager, Marketing, you will lead a talented team responsible for shaping creative, digital and CRM strategies that inspire audiences to choose Walt Disney World, Disneyland Paris and Disney Cruise Line. The role reports to the Director, Strategy & Marketing, DDI UK & EMEA.

This role is based in our London Hammersmith office, 4 days a week, with one day working from home.

You’ll join a team grounded in our Disney values— acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration, and caring deeply for our Community.

What You Will Do

• Lead and develop a high‑performing team, fostering an inclusive, collaborative environment.
• Drive creative development and execution for paid media across search, social and CRM for Walt Disney World (WDW) and Disney Cruise Line (DCL) across the UK and other EMEA markets.
• Act as the central hub for creative assets, ensuring consistency, governance and strategic use across all territories.
• Build a holistic touchpoint strategy across paid, owned, earned media, affiliates and CRM, partnering closely with PR, partnerships, trade marketing and digital teams.
• Translate marketing strategy and insights (market, competitor, consumer, media) into effective media and creative plans.
• Lead media briefing, planning, buying, optimisation and reporting in partnership with in‑house media teams and agencies.
• Shape and deliver the social editorial message calendar and drive local fan engagement strategies.
• Define and implement CRM strategies to retain and grow audience databases in close collaboration with the TWDC CRM team.
• Work with central Disneyland Paris teams to adapt and localise media, search, social and CRM plans for the UK and Ireland.
• Lead the Integrated Communication Plan (ICP) process across all brands, including development and senior stakeholder alignment.
• Manage and optimise budgets across creative, media, social, affiliates and CRM.

Required Qualifications & Skills

• Experience in travel/tourism, FMCG or luxury marketing environments.
• Strong experience across integrated marketing, including creative development and media planning/buying.
• Proven ability to lead, motivate and develop a team.
• Strong commercial, analytical and results‑focused mindset.
• Cultural sensitivity and strong understanding of EMEA markets.
• Flexibility for occasional UK, European or international travel.

Preferred Qualifications

• Experience with Walt Disney World and Disneyland Paris parks and resorts.
• Professional proficiency in French.
• Experience building and delivering fan/community engagement strategies.

The Perks

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry for you and opportunities for family and friends
• Disney Discounts on designated products, resort dining and ticketing
• Excellent parental and guardian leave
• Employee Resource Groups including WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED (disability & neurodiversity), and TRUST (Mental Health & Wellbeing)

Equal Opportunity Statement

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives. We will ensure that individuals with disabilities are provided reasonable accommodation throughout the application and interview process, to perform essential job functions and to access benefits and privileges of employment. Please contact us to request accommodation.