Senior Copywriter Healthcare Communications

Applied Intuition Inc.; Greater London; On-site; GBP 40,000 - GBP 60,000; Full time

Job summary

A leading healthcare communications provider is seeking an experienced Senior Copywriter to create scientifically accurate content across multiple channels. The ideal candidate will have a Bachelor's degree and 3-5 years of writing experience in advertising or healthcare. Responsibilities include developing messaging that motivates healthcare professionals and managing multiple projects. This role requires strong collaboration with medical writers and a solid portfolio demonstrating strategic problem-solving across various formats.

Qualifications

• 3-5 years of professional writing experience in advertising or digital agency required.
• Strong portfolio of campaign materials demonstrating individual writing across multiple channels.
• Experience leading and supporting a creative team on brand strategy.

Responsibilities

• Provide tone, style, structure, and voice for all content based on scientific brand strategy.
• Write clear, concise, and well-organized copy for different formats and channels.
• Manage multiple projects and ensure deadlines are met.

Skills

Creative writing

Collaboration

Content development

Strategic thinking

Education

Bachelor's degree in advertising, communications, journalism, or similar

Job description

Senior Copywriter - Healthcare Communications

London - UK; Manchester - UK

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries.

Our #LifeatRealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you\'re a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities.

Discover your purpose. Embrace innovation. Experience #LifeatRealChem.

Role summary

The ideal creative Senior Copywriter candidate is looking to take their next career step and is unafraid to roll up their sleeves and collaborate with medical writers and other cross-functional colleagues to develop scientifically accurate creative content across multiple customer channel engagements. The Senior Copywriter strives to elevate a medical brand story, while at the same time delivering messaging that motivates targeted HCPs to advance patient care. This person is a seasoned pro with the innate ability to help lead workstreams and junior creative teams in driving client brand strategy to the next level.

Role responsibilities

• Provides tone, style, structure, and voice for all content based on scientific brand strategy, creative brief, and cross-functional team collaboration. Adapts writing approach, tone, and "voice" to reach different clients, brands, and audiences.
• Writes for one or more brands, working closely with medical to ensure clinical accuracy while staying true to the brand voice.
• Writes clear, concise, accurate, and well-organized copy appropriate to the relevant format and/or channel (print, digital, online, social).
• Responsible for short- and long-form copy development for both HCP and patient audiences; prepares copy for review with creative lead, medical, and account teams.
• Actively participates in discovery, customer strategy sessions, Big Idea generation, and client meetings; helps shape all content development.
• Actively participates in shaping the creative strategy by demonstrating strong conceptual abilities and offering unique solutions to challenges.
• Presents highly regulated, scientifically oriented creative work to clients, including medical and regulatory reviewers (with oversight); presents work to internal teams as well (creative, medical, and account).
• Looks to seamlessly integrate the conceptual creative approach with client medical and legal requirements and contributes to strategic and tactical advertising/communications concepts to address business challenges.
• Experience working in concert with an art-side partner (e.g., Senior Art Directors) is required.
• Experience working with medical writers, client services, and editors to ensure work is on target, on strategy, and on deadline.
• Manages multiple projects, sometimes for different brands; manages workload and timing and informs copy lead and project manager of potential threats to meeting deadlines.
• Contributes to a culture of collaboration and creativity within the team and the wider agency.

Minimum and preferred qualifications

• Bachelor\'s degree in advertising, communications, journalism, or similar creative writing program
• 3-5 years of professional writing experience and creative leadership in an advertising or digital agency; pharma or health/wellness/healthcare writing experience is required
• Strong experience working on large cross-channel and/or direct marketing brand initiatives, including rich media, web, direct, print; experience with online and social media is a plus
• The candidate must present a solid portfolio of campaign material (conceptual through completion) that represents their individual writing across multiple channels and platforms
• Portfolio demonstrates strategic solutions to client problems or projects that show strategic and conceptual thinking across a broad range of tactics, including both short- and long-form writing.
• Experience helping lead and support a creative team (art and copy) on brand strategy and deliverables; this seasoned individual contributor may oversee creative team members on assigned projects.
• Deep experience in pharmaceutical writing from a strategic (brand and scientific research) foundation
• Ability to create written materials from concept through execution across multiple platforms (digital and traditional)

Equal Opportunity Statement

Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex, sexual orientation, gender identity, age, disability, or any other characteristic protected by law. If you require accommodations during the interview process, please let your recruiter know.