Account Based Marketing Campaign Manager - Finance Automation - United Kingdom

Applied Intuition Inc.; Remote; GBP 50,000 - GBP 70,000; Full time

Job summary

A leading automation firm in the United Kingdom seeks a Campaign Manager for Account Based Marketing. The ideal candidate will create and execute marketing plans to enhance demand generation for Finance Automation initiatives. Responsibilities include collaborating with sales, planning campaigns, and driving engagement through various marketing platforms. Candidates should have over 3 years of experience and a strong background in B2B marketing. This remote role offers a fast-paced, data-driven environment.

Qualifications

• 3+ years of experience in Account-Based Marketing or a relevant field.
• Experience with B2B enterprise software/SaaS marketing.
• Proven track record in executing demand generation programs.

Responsibilities

• Create and execute account-based marketing plans focused on demand generation.
• Collaborate with sales teams to develop marketing playbooks.
• Report on ABM activities including business metrics.

Skills

Data-driven decision-making

Cross-functional collaboration

Campaign execution

Analytical skills

Account-based marketing

Tools

Salesforce

6sense

Marketo

Mutiny

Job description

Campaign Manager - Account Based Marketing

United Kingdom (Remote)

OUR MISSION

At Redwood, we empower our customers with lights-out automation for their mission-critical business processes.

ABOUT US

Redwood Software is the leader in full stack automation fabric solutions for mission-critical business processes. With the first SaaS‑based composable automation platform specifically built for ERP, we believe in the transformative power of automation. Our unparalleled solutions empower you to orchestrate, manage and monitor your workflows across any application, service or server — in the cloud or on premises — with confidence and control.

Redwood’s global team of automation experts and customer success engineers provide solutions and world‑class support designed to give you the freedom and time to imagine and define your future. Get out of the weeds and see the forest, with Redwood Software.

CORE VALUES

• One Team. One Redwood
• Make Your Own Weather
• Obsess over Customer Success
• Work the Problem
• Be Curious
• Own the Outcome
• Respect Each Other

YOUR IMPACT

We are searching for an ABM expert to join our team as an Account‑Based Marketing Manager, focused on driving the outbound pipeline for our Finance Automation initiatives. Our ideal team member is a dynamic, data‑driven leader who can use data and insights to identify priority accounts and prospective segments and build and execute cross‑functional plans to move those accounts through their buyer journeys. Qualified applicants must have both experience in building out ABM programs and drawing insights from data, as well as a track record of implementing omni‑channel marketing programs that drive growth.

• Create and execute multi‑touch account‑based marketing plans that focus on demand generation and engagement within our ICP.
• Create and execute email and digital campaigns for target expansion accounts.
• Plan and execute webinars and events for target accounts.
• Use marketing platforms like Marketo, 6Sense and Mutiny to support ABM initiatives.
• Collaborate with Business Development Reps and Sales teams to develop account‑focused playbooks including outbound prospecting, lead nurture, webinars and events, and setting sales meetings.
• Identify the most effective marketing messages, value proposition, materials, channels, and calls to action for personas and key accounts.
• Report to Director of Marketing on all ABM activities including business metrics aligned to pipeline generation, discovery meetings, and key campaign success metrics.
• Manage strategic account lists and timelines.

YOUR EXPERIENCE

• 3+ years of experience in Account‑Based Marketing or similar relevant area.
• Account‑based and email marketing experience, preferably within B2B enterprise software/SaaS.
• Experience with CRMs, ABM platforms, and marketing automation platforms - Salesforce, 6sense, Marketo, Mutiny.
• Proven experience executing innovative and multi‑part demand generation programs.
• Analytical, results‑ and detail‑oriented, with the ability to plan and prioritize appropriately.
• Proven track record of setting, exceeding, tracking, measuring, and clearly communicating the progress of objectives and goals.
• Self‑starter who can manage his or her own time and operate with limited guidance (but knows when to ask for help).
• Outstanding flexibility, adaptability, and sense of accountability.
• Thrives in data‑driven, fast‑paced organizations.

If you like growth and working with happy, enthusiastic over‑achievers, you’ll enjoy your career with us!

THE LEGAL BIT

Redwood is an equal opportunity employer. Redwood prohibits unlawful discrimination based on race, colour, religion, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy or any other consideration made unlawful by regional or local laws. We also prohibit discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful and will have a zero tolerance policy applied to it.

Redwood will comply with all local data protection laws, including GDPR when it comes to the handling and processing of personal data. Should you wish for us to remove your personal data from our recruitment database, please email us directly at [e-mail]