Strategic Marketing Manager FMCG

DS Smith; Greater London; Hybrid; GBP 60,000 - GBP 80,000; Full time

Job summary

A global leader in sustainable packaging is looking for a Strategic Marketing Manager in London. This hybrid role involves developing strategic marketing plans aimed at driving growth and customer-centricity. The successful candidate will lead research initiatives, collaborate with senior stakeholders, and develop actionable marketing strategies that enhance the brand's value proposition. Benefits include a competitive salary, car allowance, private medical insurance, and a diverse work environment.

Benefits

Competitive salary

Discretionary bonus

Car allowance

25 days holiday plus bank holidays

Private Medical Insurance

Pension scheme

Life assurance

Employee Assistance Programme

Employee Discounts

Cycle to work scheme

Qualifications

• Demonstrated expertise in marketing planning and value proposition development.
• Proven success in partnering with senior stakeholders on business goals.
• Deep understanding of customer-centricity and tangible business impact.

Responsibilities

• Lead ABP and category planning for commercial impact.
• Develop compelling marketing strategies aligned with business objectives.
• Monitor segment performance and adjust plans based on insights.

Skills

Marketing planning

Customer insight

Sales enablement

Communication skills

Strategic mindset

Education

Degree in Business administration, Sales, or Marketing

Job description

Strategic Marketing Manager FMCG page is loaded## Strategic Marketing Manager FMCGremote type: Hybridlocations: Londontime type: Full timeposted on: Slået op i dagjob requisition id: R-12733We are DS Smith, together with International Paper, we are a global leader in sustainable packaging solutions and other fibre-based products.We believe a better, more sustainable tomorrow is possible with the right people, who challenge and support one another to enact positive change. We employ more than 65,000 colleagues in North America and Europe, Middle East and Africa (EMEA), who are experts in innovation,manufacturing, design, sales, sustainability, supply chain, and much more. Together with our customers, we make the world safer and more productive, one sustainable packaging solution at a time. Become part of a world-leading organisation and do your best work with us!**About the role****We are currently looking for a Strategic Marketing Manager EMEA,** who willdeliver growth through strategic planning, ABM planning, customer insights, and a strategic innovations pipeline, while ensuring marketing efforts are customer-centric and commercially impactful. This role supports the Annual Business Planning (ABP) process across two subregions and drives strategic category planning in collaboration with local teams. You will develop compelling value propositions with lead markets or customers and monitoring segment performance across EMEA. Additionally, you will co-lead research initiatives with the insights and foresights team, support sales enablement through category insights and customer presentations, and contribute to innovation planning by owning the desirability lens and guiding product development.**KEY RESPONSIBILITIES:*** Lead ABP and category planning, ensure ABM planning is fully embedded in strategic marketing, with clearly defined objectives, precise targeting, and measurable growth KPIs* Define and deliver segment-specific marketing strategies aligned with commercial growth objectives, developing compelling value propositions with lead markets/customers and translating them into actionable ABM plans, with a strong focus on Most Wanted opportunities and tender management excellence to drive commercial impact and customer relevance* Strengthen our value proposition differentiation by identifying key points of difference versus competitors through competitor analysis, ensuring strategies and propositions are distinctive and impactful* Monitor segment performance and optimise plans based on insights and KPIs. Co-lead research initiatives with the Insights & Foresights team to inform strategic decisions* Provide relevant category insights to unlock customer opportunities and accelerate pipeline conversion. Support Account Managers with opportunity identification and ensure marketing deliverables (e.g., insights presentations, VP translation into sell-ins) are tailored to support growth targets and ABM activation* Support Marketing Communications in development of perfect offer, ensuring marketing campaigns reflect strategic growth priorities and customer needs* Lead the Exploration phase of the Innovation process, own the desirability lens through to product development, and define prioritisation and customisation by being the voice of the customer.**About You*** A Degree or professional qualification in Business administration, Sales, Marketing, or other relevant field of study* Demonstrated expertise in marketing planning, value proposition development, customer insight, and sales enablement from previous marketing roles (ideally within Consumer Goods or other industries where marketing is recognised as a core driver of business growth).* Proven success in partnering with senior stakeholders across complex organisations, negotiating and influencing effectively to achieve business goals* Deep understanding of customer-centricity, with a track record of delivering tangible business impact.* Excellent communication, storytelling, and presentation skills.* Commercial acumen with proven ability to grasp, analyse and initiate actions based on strong financial insights and understanding.* Strategic mind set, result-oriented, accountable, energetic.**Benefits:*** Competitive salary* Discretionary bonus* Car allowance* 25 days holiday plus bank holidays* Private Medical Insurance* Pension scheme, life assurance and income protection* Employee Assistance Programme* Employee Discounts* Cycle to work scheme**Location: UK/ London (Paddington) – hybrid***To fulfil our purpose of redefining packaging for a changing world, we aim to build a diverse, motivated, and engaged workforce. Our goal is to create a culture of inclusion where everyone is treated fairly, differences are valued, and everyone has an equal opportunity to succeed.**Our people come from diverse backgrounds, bring different perspectives, ideas and experiences to generate unique solutions focused on present and future sustainability challenges. We welcome all candidates to apply, even those not meeting all criteria.*#LI-TGWe are DS Smith, together with International Paper, we are a global leader in sustainable packaging solutions and other fibre-based products.We believe a better, more sustainable tomorrow is possible with the right people, who challenge and support one another to enact positive change. We employ more than 60,000 colleagues in North America and Europe, Middle East and Africa (EMEA), who are experts in innovation,manufacturing, design, sales, sustainability, supply chain, and much more. Together with our customers, we make the world safer and more productive, one sustainable packaging solution at a time. Become part of a world-leading organisation and do your best work with us!As the journey continues of bringing together the strengths of both organisations, during your candidate experience you may engage with our colleagues from International Paper! You could visit an International Paper or DS Smith site or office.