Direct Trading Initiatives Manager

Aviva Direct Ireland Limited; Greater London; Hybrid; GBP 55,000; Full time

Job summary

A leading insurance company in Greater London is looking for a Direct Trading Initiatives Manager to drive trading performance and growth in premium income. The successful candidate will design and implement customer-focused initiatives, work closely with stakeholders, and use their strong knowledge of the insurance market to enhance profitability. The role offers a competitive salary, a bonus opportunity, and generous benefits including a pension scheme, flexible working options, and wellness support.

Benefits

Salary circa £55,000

10% bonus opportunity

Generous pension scheme

29 days holiday plus bank holidays

Aviva-funded Private Medical Benefit

40% discount on Aviva products

Up to £1,200 of free Aviva shares

Supportive policies including parental leave

Flexible benefits options

3 paid volunteering days

Wellbeing support and tools

Responsibilities

• Drive trading performance by designing and launching initiatives.
• Collaborate with stakeholders to deliver measurable projects.
• Identify trends and manage risks effectively.

Skills

Strong knowledge of the insurance market

Understanding of regulatory legislation

Ability to lead virtual teams

Track record of actionable strategies

Proactive problem-solving

Strong stakeholder collaboration

Job description

Direct Trading Initiatives Manager

Salary: circa £55,000 (depending on location, skills, and experience)

Closing date: January 4th, 2026.

This is a great job for someone who has strong knowledge of the insurance market and thrives on shaping customer-focused initiatives. If you’re confident leading virtual teams, influencing stakeholders, driving change to bring financial impact, turning strategy into action, this could be your next step.

A bit about the job

You’ll join our Retail Direct team to help grow premium income, profitability and customer numbers for Aviva Signature products (Motor/Home/Travel/PA). Your role is all about driving trading performance by designing and launching new initiatives/propositions across our direct channels. You’ll work closely with internal and external stakeholders to deliver projects that make a measurable impact. From spotting trends to managing risks, you’ll keep us ahead of the curve and accountable for results.

Skills and experience we’re looking for:

• Strong knowledge of the insurance market.
• Understanding of regulatory legislation and ability to take initiatives to market in a compliant way.
• Proven ability to lead, influence, and motivate virtual teams.
• Track record of turning strategy into actionable plans with clear commercial outcomes
• Ability to drive progress in dynamic environments through proactive problem-solving and strong stakeholder collaboration.

What you’ll get for this role

Our purpose – with you today, for a better tomorrow – is a promise we make to our colleagues too. And one of the ways we live up to that promise is by investing in you. We have so much to offer when it comes to being an Aviva colleague.

• Starting salary circa £55,000 (depending on location, skills, experience, and qualifications)
• Bonus opportunity - 10% (D grade) of annual salary. Actual amount depends on your performance and Aviva’s.
• Generous pension scheme – Aviva will contribute up to 14%, depending on what you put in.
• 29 days holiday plus bank holidays, and you can choose to buy or sell up to 5 days
• Aviva-funded Private Medical Benefit to help you get expert support when you need it
• Make your money go further – Up to 40% discount on Aviva products, and other retailer discounts
• Up to £1,200 of free Aviva shares per year through our Matching Share Plan and share in the success of Aviva with our Save As You Earn scheme
• Brilliantly supportive policies including parental and carer’s leave
• Flexible benefits to suit you, including sustainability options such as cycle to work
• Make a difference, be part of our Aviva Communities and use your 3 paid volunteering days to help others
• We take your wellbeing seriously with lots of support and tools

Take a look to learn more. Put a salary into this calculator to see what your total Aviva Reward could be.

Aviva is for everyone

We’re inclusive and welcome everyone – we want applications from all backgrounds and experiences. Excited but not sure you tick every box? Even if you don’t, we still encourage you to apply. We also consider all forms of flexible working, including part time and job shares.

We flex locations, hours and working patterns to suit our customers, business, and you. Most of our people are smart working – spending at least 50% of their time in our offices every week – combining the benefits of flexibility, with time together with colleagues.

To find out more about working at Aviva take a look here.

We'd love it if you could submit your application online. If you require an alternative method of applying, or if you have any queries in relation to the vacancy, please email [e-mail].