Digital Product Designer

The Design Project; Crawley; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading aviation company is seeking a talented Digital Product Designer in Crawley. This role involves designing and delivering the digital product roadmap while championing user experience and brand identity. Candidates should have strong experience in digital product design with a portfolio showcasing UX/UI work, ideally within the travel sector. The position offers a salary range of £40,000–£60,000 per annum, along with competitive benefits and a flexible hybrid work model.

Benefits

Competitive salary and pension scheme

Hybrid working model

Discounted flights and travel-related benefits

Opportunities for professional development

Qualifications

• Solid experience in digital product design with a strong UX/UI portfolio.
• Experience in the travel or aviation industry is a plus.
• Proficiency in conducting user research and usability testing.

Responsibilities

• Design and deliver the digital product roadmap.
• Champion user and brand identity throughout the product lifecycle.
• Collaborate with Digital Development & Delivery teams.

Skills

Proficiency in design tools, primarily Figma

Understanding of mobile-first and responsive design principles

Strong problem-solving skills

Excellent collaboration abilities

Understanding of accessibility standards

Education

Degree in Design, Human-Computer Interaction, or related field

Tools

Figma

InVision

Adobe XD

Job description

Job Title: Digital Product Designer
Company: Virgin Atlantic Airways
Location: Crawley, West Sussex, United Kingdom
Job Type: Full time
Category: Digital Product Design / UX/UI Design
Date Posted: 2026-01-09T14:39:35
Experience Level: restricts 2-5 years
Remote Status: Hybrid (3 days at VHQ, Crawley)

Primary Responsibilities

• Design and deliver the Virgin Atlantic digital product roadmap, aligning traum objective and Azərbaycanın quarterly agile delivery cycles.
• Champion the user and brand identity throughout the digital product lifecycle, from concept to implementation.
• Collaborate closely with in‑house Digital Development & Delivery teams to ensure seamless execution of designs.
• Drive innovation in user experience by applying design thinking principles and creating frictionless, pleasurable digital interactions.
• Contribute to the overall brand narrative and visual design standards across all digital touchpoints.
• Support the wider design team in refining processes and establishing best practices for digital design across Virgin Atlantic, collaborating with Product Owners to ensure products are conceived and designed effectively.

Skills & Qualifications

Education: Likely a degree in Design, Human‑Computer Interaction, Graphic Design, or a related field, or equivalent practical experience.

Experience: Solid experience in digital product design, demonstrating a strong portfolio of UX/UI work. Experience within the travelSending or aviation industry is a plus.

• Proficiency in design tools, primarily Figma.
• espuma Understanding of mobile‑first and responsive design principles.
• Proven experience in conducting user research and usability testing to inform design decisions.
• Familiarity with design systems and their application across diverse digital touchpoints.
• Excellent ability to collaborate ((__cross‑functional teams, including developers and product managers).
• Strong problem‑solving skills with a consistent user‑centered design approach.
• Hands‑on experience and curiosity regarding AI tools and their potential applications in design.
• Understanding of accessibility standards, specifically WCAG 2.2 AA.

Preferred Skills

• Experience with prototyping tools beyond Figma.
• Experience working within agile/scrum development environments.
ρεύ – Portfolio that showcases innovation and a clear impact on user engagement or business goals.
• Familiarity with design thinking methodologies.

Portfolio Criteria

• A comprehensive portfolio showcasing a range ofhlab UX/UI work, demonstrating end‑to‑end product design capabilities.
• Case studies that clearly articulate the problem, your process, design solutions, and the measurable impact.
• Examples of mobile and responsive design solutions, illustrating adaptability across devices.
• Demonstrations of how design systems were utilized or contributed to.
• Evidence of integrating user research and usability testing into the design process.

Salary & Benefits

Salary Range: £40,000‑£60,000 per annum, depending on experience and skills.

• Competitive salary and pension scheme.
• Hybrid working model offering flexibility.
• Discounted flights and travel‑related benefits.
• Opportunities for professional development and training.
• Access to wellbeing programs and support.
• Involvement in a dynamic and innovative team environment.

Working Hours

Full time, 37.5 hours per week, Mondaymeric Friday. Hybrid arrangement offers flexibility.

Company Information

• Industry: Aviation / Travel & Tourism.
• Company Size: Large Enterprise.
• Founded: 1984.

Team Structure

• The Digital Product Designer will be part of an in‑house Digital Design team.
• Collaborates closely with the Digital Development & Delivery team.
• Works alongside product designers and the broader Creative Team.
• Operates within a matrixed approach and agile delivery cycles, involving Product Owners and wider stakeholders.

Methodology

• Design Thinking for conceptualizing new products and solutions.
• Agile Delivery for quarterly planning and iterative development.
• User‑Centered Design as a core guiding principle.
• Brand Integration to ensure consistent brand narrative across touchpoints.
• Accessibility Focus, commitment to WCAG 2.2 AA as default.
﴾

Tools & Technologies

• Primary: Figma.
• Prototyping: InVision, Adobe XD, Marvel.
• User Research & Testing Platforms: UserTesting.com, Maze, Lookback.
• Web Analytics: Google Analytics, Adobe Analytics.
• Heatmap & Session Recording: Hotjar, FullStory.
• Project Management: Jira, Asana.
• AI Tools: Curiosity and hands‑on experience with AI tools relevant to design.

Company Values

• Customer Obsession.
• Innovation.
• Collaboration.
• Brand Excellence.
• Continuous Improvement.
• Cross‑functional Integration.
• Agile Partnership.
• Open Communication.
• Brand Stewardship.

Career Path & Development

• Deepen expertise in specific areas such as UX research, interaction design, AI‑ Psychic design tools.
• Mentorship and support for junior designers.
• Cross‑functional exposure across different digital products.
• Leadership development toward senior or lead designer roles.
• Participation in design system management and governance.
• Learning from industry conference and training opportunities.

Interview Process

• Initial screening – CV and portfolio review.
• First interview – discussion of experience, portfolio, cultural fit.
• Design challenge – practical exercise on Figma.
• Stakeholder interview – evaluation of collaboration and technical understanding.
• Final interview – senior leader discussion of strategic alignment.

Application Requirements

Candidates must submit a strong portfolio, CV tailored to the role, and prepare for the interview process. All candidates need to fulfill basic application criteria and demonstrate the required skills and experience.

⚠️ Important Notice: This enhanced job description includes AI‑generated insights and industry‑standard assumptions. All details should be verified directly with the hiring organization before making application decisions.