Digital Performance Executive

Rapha Racing Limited; Greater London; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A prominent cycling brand in Greater London seeks a Digital Performance Executive to enhance paid media efforts across various platforms. This role involves executing campaigns, analyzing performance metrics, and collaborating with teams to drive marketing effectiveness. The ideal candidate will have 2-3 years of experience in paid media, excellent analytical skills, and the ability to manage marketing budgets effectively. Enjoy benefits like flexible working hours, a substantial annual clothing allowance, and discounts on cycling products.

Benefits

Flexible working hours

Health cash plan

25 days annual leave

Company pension scheme

Free membership to the Rapha Cycling Club

Company bonus scheme

Qualifications

• 2-3 years of hands-on experience in paid media across various platforms.
• Proven success in setting up campaigns for Paid Search and Paid Social.
• Strong understanding of data and ability to translate into actionable insights.

Responsibilities

• Execute and optimize campaigns across multiple platforms.
• Monitor performance metrics and draw actionable insights.
• Collaborate with teams to ensure alignment on marketing strategies.

Skills

Paid media experience

Analytical skills

Communication skills

Project management

Data interpretation

Tools

Google Analytics

Excel/Google Sheets

Looker Studio

Job description

At Rapha, we want to make cycling the most important sport in the world, by transforming the lives of millions. We are on a mission to create the world’s greatest club through our Rapha Cycling Club (RCC).

The Digital Performance Executive will support this mission by working across our digital marketing channels as the engine driving campaign effectiveness, responsible for the hands‑on implementation, analysis, and optimisation of our paid media efforts.

The successful candidate will have a sharp focus on data, turning performance metrics into actionable insights that inform our strategic direction. Working closely with our Creative and E‑Commerce teams, your mission is to ensure campaigns meet Rapha’s high standards while maximising customer acquisition and driving measurable commercial success.

Campaign Execution & Optimisation

• Support the growth of the global paid marketing strategy in line with overall business goals.
• Deliver hands‑on execution and optimisation of campaigns across numerous platforms, including Google, Meta, and TikTok.
• Regularly test and iterate on creatives, targeting, and campaign structures to improve key KPI metrics.
• Leverage data to ensure marketing budgets are allocated effectively for maximum return.

Data, Insight & Reporting

• Monitor and analyse performance across multiple markets, drawing insights that influence broader digital strategy.
• Support the planning, forecasting, and tracking of performance metrics.
• Translate complex datasets into actionable insights and report back on results to the wider team.
• Ensure all campaigns stay within budget while achieving growth and efficiency targets.

Cross-functional Collaboration

• Work closely with the eCommerce, Analytics, CRM, and Creative teams to ensure alignment across all digital channels.
• Help grow and optimise relationships with external partners and data/insight platforms.
• Collaborate with the Creative team to ensure all paid assets meet brand standards and drive performance.

About You

• 2-3 years of hands‑on experience in paid media, specifically working within platforms.
• Proven success in setting up and executing campaigns across Paid Search (Google) and, ideally, Paid Social (Meta, TikTok).
• Strong proficiency in Excel/Google Sheets and familiarity with tools such as Google Analytics, Looker Studio, or BI platforms.
• Experience working with six‑figure marketing budgets and a focus on driving ROI.
• Excellent communication skills with the ability to translate data into clear actions.
• Strong project management skills with the ability to work at pace in a results‑oriented environment.

Working at Rapha

We are continuously looking into ways to invest in our employees and build a better working culture and environment. Here are just some of the internal benefits we offer:

• Flexible working hours
• Support for ad‑hoc remote working during the week - minimum 4 days in office
• 25 days annual leave
• 2 additional days paid time off to participate in a sportive or similar related cycling event
• A flexible riding benefit to allow you to go out riding on a Wednesday morning with colleagues or learn to cycle through our Getting Started Scheme
• An annual clothing allowance of £1,120 for testing and promotional purpose
• A company bonus scheme
• A health cash plan provided by Healthshield worth up to £1,405 per year
• Mental health support with MyndUp
• Free barista coffee and social drinks in the office
• Subsidised lunches 3 days per week
• Monthly department social events and quarterly office social away days
• Bike racing expenses up to £35 per race entry
• A 50% staff discount and a discount for family and friends
• Industry discounts on brands such as Patagonia, Osprey, Finisterre, Wahoo
• Free membership to the Rapha Cycling Club
• Cycle2Work scheme
• Company Pension Scheme
• Enhanced Parental Leave and Pay