Digital Marketing Specialist

Adtrain Limited; Remote; GBP 40,000 - 60,000; Full time

Job summary

A digital marketing agency is seeking a PPC Specialist for a full-time remote role. Responsibilities include managing and optimizing PPC campaigns, conducting keyword research, and collaborating with the marketing team. The ideal candidate will have at least 3 years of pay-per-click advertising experience and strong analytical skills. Excellent communication and problem-solving abilities are required to succeed in this role.

Qualifications

• Minimum of 3 years experience with pay-per-click advertising and familiarity with SEO.
• Strong analytical skills to interpret data and campaign performance metrics.
• Ability to manage multiple campaigns and communicate effectively.

Responsibilities

• Manage and optimise pay-per-click campaigns and SEO efforts.
• Conduct keyword research and create ad copy.
• Monitor campaign performance and provide insights.

Skills

Pay-per-click advertising

Search engine optimisation

Analytical skills

Problem-solving

Communication skills

Website tracking and analytics tools

Tools

Google Ads

Microsoft Advertising

Meta Ads

Job description

We deliver end-to-end digital marketing strategies, designed to power online growth. By using innovative technology and the hands of seasoned digital experts, we implement strategies that thrive for businesses. Our agency is built on passionate digital advertising that is data-driven and results-based.

Role Description

This is a full-time remote role for a PPC Specialist at Adtrain. As a specialist in our team, you will be responsible for managing and optimising pay-per-click campaigns and SEO efforts for our clients. Your day-to-day tasks will include conducting keyword research, creating and testing ad copy, building and monitoring campaign performance, providing regular reports and insights to the team, and communicating with clients/ businesses of all sizes. You will collaborate closely with the digital marketing team to ensure the delivery of effective and successful advertising campaigns.

Skills & Experience

• A minimum of 3 years experience with pay-per-click advertising and (ideally) search engine optimisation, and familiarity with platforms such as Google Ads, Microsoft Advertising and Meta Ads.
• Strong analytical skills and ability to interpret data and campaign performance metrics
• Excellent problem-solving and critical thinking abilities
• Attention to detail and ability to manage multiple campaigns simultaneously
• Strong communication skills and ability to work collaboratively in a team environment
• Basic knowledge of website tracking and analytics tools

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Advertising Services