Digital Marketing Manager (AI-Powered)

Puffy; Remote; GBP 98,000; Full time

Job summary

A leading mattress brand is seeking an AI-First Digital Marketing Manager to own multi-channel strategies driving significant revenue impact. This role requires proven experience in digital marketing, especially managing Meta campaigns for D2C brands. Successful candidates will possess the ability to architect campaigns with a focus on revenue accountability, utilization of data-driven insights, and contribute to a flexible work environment transcending traditional office boundaries. Join a dynamic and fast-paced team aiming to innovate and lead in the digital marketing landscape.

Benefits

Up to 25% Performance Bonus

Comprehensive medical, dental, and vision insurance

Generous Paid Time Off

Free Puffy mattress post 6 months completion

Qualifications

• 5+ years of experience managing digital campaigns.
• At least 2 years managing Meta campaigns for D2C brands.
• Proficient in data interpretation and strategic decision-making.

Responsibilities

• Own revenue outcomes across multiple marketing channels.
• Architect campaigns from scratch with direct leadership access.
• Analyze attribution to steer campaigns from prospecting to conversion.

Skills

D2C/E-commerce background

Campaign tracking and attribution analysis

Proficient in Google Ads

Hands-on knowledge of Multi-Channel Strategies

Tools

Google Ads

YouTube

Affiliate Marketing tools

Job description

Position: AI-First Digital Marketing Manager

Compensation: USD $130,000 per annum + up to 25% Performance Bonus

Total Annual Package: Up to USD $167,300

Required Experience: D2C/E-commerce background essential (US or North American market)

Location: Remote

Role Overview

Puffy is a Top 5 US mattress brand with 100% YoY growth since 2016, recognized as a Great Place to Work. This role is for a D2C performance marketer ready to own Meta and multi‑channel paid strategies that drive 8‑figure revenue impact.

You’ll launch, optimize, and scale campaigns across Meta, Google Ads, YouTube, and emerging platforms while strategically contributing to Affiliate, SEO, SEM, and Email channels. You’ll work alongside our Forbes Council member CEO to architect the next generation of our digital acquisition engine.

What Is In It For You

This isn’t just another digital marketing role. This is your chance to become a true industry architect.

1. Own Multi‑Channel Strategy with Revenue Accountability

Most marketing roles give you execution tasks and KPIs without context. Here, you own revenue outcomes across multiple channels with direct leadership access. You’ll architect campaigns from scratch with clear success metrics. No vanity metrics. No “brand awareness” excuses. Just revenue, ROAS, and scalable systems.

This is hands‑on, high‑execution work. You’re in the accounts daily—building campaigns, testing creatives, analyzing attribution, and shipping experiments fast. You’ll blend full‑funnel thinking with attribution sophistication, steering campaigns from prospecting to conversion while coordinating with design and cross‑functional teams at velocity.

2. Partner with the 1%

• 🏆 Top 5 Mattress Brand in the USA with Over $1 Billion USD in Sales
• 💡 Work with Forbes Council Member CEO

Gain firsthand exposure to strategic decisions and high‑velocity execution that drives a global brand.

3. Embrace Radical Flexibility

Work from anywhere globally. Design your peak performance environment. We measure output and impact, not hours logged. Manage your energy, not just your time, while collaborating with a team spanning 14+ nationalities.

4. Build the Marketing Playbook Others Will Copy

You’re not inheriting campaigns to maintain—you're architecting new growth engines. Your creative testing frameworks become competitive advantages. Your attribution models influence company‑wide strategy. Your funnel optimizations get adopted across channels. In two years, D2C marketers will be reverse‑engineering what you built here.

What You’ll Need

• 5+ Years of Experience: At least 2 years managing Meta campaigns for D2C brands; proven success driving revenue across multiple digital channels
• Working knowledge of the broader marketing ecosystem, including Affiliate, SEO, SEM, and Email, with the ability to contribute to strategy
• Hands‑on knowledge of Google Ads, YouTube, and other performance marketing platforms, with a track record of meeting or exceeding ROAS goals
• Proficient in campaign tracking, attribution analysis, and data interpretation to take strategic decisions in campaign optimization
• Experience optimizing funnels from initial awareness through conversion, including ad‑to‑LP optimization
• Ability to ideate compelling ad concepts and guide creative assets, working effectively with design teams

Good‑to‑Have

• Mattress, furniture, or home goods sector background
• Experience with programmatic channels, TikTok Ads
• Familiar with automated ad creation tools and DCO
• Experience creating and optimizing video content for social and search platforms
• Knowledge of Meta Shopping features and other social commerce integrations

The Puffy DNA

We’re restless, perpetually hungry, and fast‑paced, driven by an unwavering belief that we can outperform any competitor — regardless of their size.

• Be the Owner: We don’t hire employees; we welcome owners. You’re accountable for results, not activity.
• Execute with Urgency: We thrive in high‑stakes environments by making thoughtful decisions quickly and acting decisively.
• Demand Excellence: We solve the hard problems that others can’t, pushing the boundaries of our craft.
• Be AI‑First: Daily multi‑turn AI conversations challenge your assumptions.
• Go All‑In: When the mission demands it, we rally as one team to cross the finish line.
• Monthly performance bonuses (up to 25% of monthly salary, earned each month based on performance)
• The Leaders Club: Opportunity for selection to an elite lifestyle transforming recognition program featuring premium wellness memberships, exclusive professional networking events, and annual leadership retreats
• ‘We Are’ Champion: Monthly recognition program with gift vouchers and company‑wide celebration for exceptional contributions
• Comprehensive medical, dental, and vision insurance (US‑based employees)
• Health insurance stipend (International employees)
• Generous Paid Time Off (PTO) + Public holidays (based on location)
• AI First organization with access to AI‑native tool stack
• Remote First: Work from anywhere globally
• International team collaboration (14+ nationalities)

Other Benefits

• 401(k) with Company Match (US employees)
• Free Puffy mattress post 6 months completion
• $1,000 Puffy/Halo Board store credit post 1 year completion

Ready to Shape Your Story?

The alternative is another year where your campaigns hit plateaus and your strategic insights die in committee.