Digital Marketing Manager

Portsmouth Water Ltd; Havant; On-site; GBP 45,000 - 60,000; Full time

Job summary

A water utility company in Havant is seeking a Digital Marketing Manager to enhance their online presence. The role focuses on website management, digital content creation, and leading marketing campaigns across various digital platforms. Candidates should have experience in managing web content, using analytics tools for optimization, and a blend of creative and technical skills. This position offers flexible working arrangements and an array of employee benefits.

Benefits

27 days of annual leave

Generous pension scheme with up to 15% contribution

Potential bonus of up to 6%

Enhanced maternity, paternity, and adoption leave

Life assurance scheme

Private medical insurance

Discounts at thousands of retailers

Qualifications

• Experience managing website content in CMS platforms like Wordpress, Umbraco, or Sitecore.
• Strong understanding of Google Analytics and Google Ads.
• Proven experience in project managing web transformation projects.
• Ability to create engaging content blending technical and creative aspects.
• Strong web copywriting skills are required.

Responsibilities

• Oversee the management of the Portsmouth Water website.
• Develop digital brand guidelines for all digital channels.
• Lead the website change project from requirements gathering to launch.
• Audit current site content and deliver 'quick wins'.
• Manage paid digital marketing campaigns on Google and Meta.

Skills

Managing website content in CMS platforms

Strong understanding of Google Analytics

Experience project managing web transformation

Blends technical and creative skills

Web copywriting skills

Collaborative with stakeholders

Data driven

Website management experience

Job description

We’re making a difference: Together, we can ensure that there is enough water for everyone, now and in the future.

As our Digital Marketing Manager, you’ll take ownership of the content, performance and overall user experience of the Portsmouth Water website. You’ll ensure our online presence is clear, engaging and continually evolving to meet the needs of our customers.

What will you be doing?

As our digital marketing manager, you’ll be the driving force behind the content and user experience of our website and support the development of our other digital channels including the customer portal, app and social media.

• You’ll be accountable for the day‑to‑day management of the Portsmouth Water website, continuously improving content, user experience, accessibility and SEO performance.
• Working closely with the Brand & Campaigns Manager, you’ll develop comprehensive digital brand guidelines for use across all digital channels.
• You’ll lead a major website change project, from building requirements, supporting agency procurement through to project managing the design, build and launch of a new Portsmouth Water website.
• Working with stakeholders across the business to define requirements, information architecture and site structure to meet all business needs.
• Leading efforts to consolidate all Portsmouth Water microsites onto one website platform.
• Auditing the current site, improving content and delivering ‘quick wins’ while preparing for a seamless migration to the new site once built.
• Building strong relationships across the business to write and develop compelling website content that meets the needs of customers, businesses, developers and all other stakeholder groups, including vulnerable customers.
• Acting as the primary contact for website‑related requests from across the business.
• Actively looking for opportunities to improve how we present complex and important stakeholder content to maximise engagement, understanding and searchability moving away from PDF uploads.
• Managing paid digital marketing campaigns, including video, display and social media advertising across Google and Meta to support key strategic communications and behaviour change campaigns.
• Supporting Customer Experience and Product Teams with content, design and UX for the customer self‑service portal and customer app to increase engagement and look for opportunities to better visualise content, promote gamification etc.
• Utilising Google Analytics and other tools to optimise website and digital journeys.

What do you need?

• Managing website content in CMS platforms e.g. Wordpress, Umbraco, Sitecore etc.
• Strong understanding of Google Analytics, Google Search Console, Google Ads and Meta Ads etc.
• Experience project managing a major web transformation project
• Blends technical and creative skills, strong digital skills, but also able to create compelling content.
• Web copywriting skills
• Collaborative, able to work well with stakeholders across Portsmouth Water
• Data driven
• Website management / digital marketing experience
• Previous experience of day‑to‑day management of a corporate website

We recognise people want to work in a variety of different ways and that’s why we’re happy to consider flexible working arrangements. Please feel free to talk to us at interview about the flexibility you may be looking for.

Please note, we may close this advert early if we receive a high volume of applications so we encourage you to apply as soon as possible to avoid missing out.

We’re committed to equality, diversity and inclusion, and we actively encourage applications from all sections of society.

Please be aware, the Company has a responsibility to ensure that all employees are eligible to live and work in the UK.

Due to the high volume of applications we may receive, we’re unable to respond to every applicant individually. If your application is of interest, we’ll usually be in touch within 4 weeks of receiving it.

What can Portsmouth Water offer you?

At Portsmouth Water, we believe in rewarding our people. Here’s just a taste of what’s waiting for you when you join the team.

Holidays Made Better

Enjoy 27 days of annual leave, plus bank holidays, giving you plenty of time to relax, recharge, and explore.

A Pension That Works for You

We’ll help secure your future with a generous pension scheme, contributing up to 15% because your tomorrow matters as much as your today.

Performance Pays Off

You could earn a non‑contractual bonus of up to 6% of your basic salary, linked to company performance because when we succeed together, you should benefit too.

Family Comes First

Whether you’re welcoming a new arrival through birth or adoption, we’ve got your back with enhanced maternity, paternity, and adoption leave and pay.

Social Events

All expenses covered summer and winter social events.

Peace of Mind, Always

Our life assurance scheme gives your loved ones extra security, with a 4x salary lump sum benefit in case the unexpected happens.

Comprehensive Wellbeing Support

Whether you need confidential mental health and wellbeing advice 24/7 through our Employee Assistance Programme, or physical health support via our Virtual GP service (available 8am-10pm, 7 days a week for you and your immediate family), help is always close at hand with the HealthHero app.

Additional Support When You Need It

We know life has its ups and downs. That’s why we offer Private Medical Insurance - provided by Bupa giving you access to expert healthcare and 24/7 confidential support.

PW Perks Treat Yourself!

Enjoy exclusive discounts at thousands of retailers, plus exciting benefits like:

• Electric Vehicle Scheme (after 1 year)
• Cycle to Work Scheme
• Health Cash Plan and so much more!