Digital Marketing Manager...

Huntsrecruitment; City of Edinburgh; On-site; GBP 30,000; Full time

Job summary

A leading serviced apartment company in Edinburgh seeks a Digital Marketing Manager to enhance their brand and boost direct bookings. Responsibilities include overseeing content creation, managing PPC campaigns, enhancing social media presence, and optimizing SEO strategies. The ideal candidate has proven experience in digital marketing and strong analytical skills. This full-time role offers a competitive salary of £30,000 and opportunities for professional growth and development.

Benefits

Competitive salary

Opportunities for professional growth

Key role in a dynamic company

Performance bonus

Qualifications

• Proven experience in digital marketing with a strong portfolio.
• Excellent content creation and copywriting skills.
• Knowledge of SEO best practices and optimisation.

Responsibilities

• Develop engaging content for website and social media.
• Plan and optimize PPC campaigns to drive traffic.
• Manage social media presence and create ads.
• Optimize website for search engines.
• Track and report on marketing campaign performance.

Skills

Content creation

PPC campaign management

Social media management

SEO optimisation

Analytical skills

Job description

About Us:

We are a leading serviced apartment company offering stays in key locations across Edinburgh and London. With a strong commitment to growth and customer satisfaction, we’re looking for a passionate Digital Marketing Manager to elevate our brand and increase direct bookings.

The Role:

As our Digital Marketing Manager, you will take charge of all aspects of our marketing strategy, including:

• Content Creation: Develop engaging content for our website, social media, and email campaigns to build brand awareness and connect with our audience.
• PPC Campaign Management: Plan, implement, and optimize pay-per-click campaigns to drive traffic and bookings (experience with PPC is highly desirable).
• Social Media: Manage and grow our presence across social platforms, creating engaging posts and running targeted ads.
• SEO & Website Management: Optimize our website for search engines, ensuring it remains user-friendly and informative.
• Analytics & Reporting: Track, measure, and report on the performance of marketing campaigns, using data to refine strategies.

About You:

• Proven experience in digital marketing, with a strong portfolio of successful campaigns.
• Excellent content creation and copywriting skills.
• Knowledge of SEO best practices and website optimization.
• Strong analytical skills to interpret data and refine campaigns.
• Creative thinker with a results-driven mindset.

What We Offer:

• A competitive salary, based on experience.
• Opportunities for professional growth and development.
• The chance to play a key role in a growing, dynamic company.

Job Type: Full-time

Pay: £30,000.00 per year

Additional pay:

• Performance bonus

Schedule:

• 8 hour shift

Ability to commute/relocate:

• Edinburgh: reliably commute or plan to relocate before starting work (required)

Work Location: In person