Digital Marketing Lead

Waylands Automotive Limited; Remote; GBP 60,000 - 80,000; Full time

Job summary

A leading automotive retailer in the UK seeks a Digital Marketing Lead to drive performance marketing strategies, focusing on PPC and SEO. The ideal candidate will have hands-on experience in developing and executing campaigns to maximize ROAS and boost organic traffic. The role offers a competitive salary, 31 days holiday per year, and opportunities for career progression in a family-owned business known for valuing its people.

Benefits

31 days holiday per year

Employee support programme

Discounted vehicle parts and servicing

Training and career progression opportunities

Contributory pension scheme

Life insurance of 3x basic salary

Qualifications

• Hands-on expertise in PPC and SEO required.
• Data-driven and comfortable with performance metrics.
• Experience with tools like Google Ads and GA4 is essential.

Responsibilities

• Develop and implement PPC and SEO strategies.
• Drive organic traffic growth through SEO roadmap.
• Coordinate website projects with technical SEO perspective.
• Track performance through analytics tools.
• Liaise with external agencies for content production.

Skills

PPC expertise

SEO proficiency

Data analysis

Google Ads

GA4

Search Console

SEMrush

Screaming Frog

Communication skills

Job description

Salary: Competitive, depending on experience

Contract: Full time, Permanent

We’re looking for a Digital Marketing Lead to own and drive our performance marketing strategy, with a strong focus on PPC and SEO. This is a hands‑on role for someone who loves data, growth, and turning insight into action.

You’ll be responsible for planning, executing and optimising paid and organic search activity to ensure that it is aligned with our wider marketing strategy to support business growth.

Waylands is a successful and growing motor retail group, with 15 representation points across the Thames Valley and the M4 corridor, extending into South Wales.

Key Responsibilities

• To develop, implement, and refine Search, Performance Max, and Display campaigns to maximise ROAS and conversions.
• To drive organic traffic growth through a robust SEO roadmap, including technical auditing, content planning and keyword monitoring.
• To support website development projects, coordinating with developers, designers and consultants (where required) to bring a technical SEO perspective to support the maintenance of rankings and improve user experience.
• To own analytics and reporting, tracking performance through GA4, Google Search Console and Google AdWords, including dedicated SEO platforms, to demonstrate ROI.
• To liaise with external agencies or developers, where required for website development or content production, such as videographers.
• To provide insight into customer search behaviour to help inform operational teams on vehicle merchandising and market trends.
• To ensure compliance with manufacturer and Group CI guidelines, quarterly manufacturer marketing mandates, as well as financial promotions guidelines in all of our marketing activity.
• To collaborate with internal teams and agency partners to ensure that our tactical marketing activity is aligned with our wider business and marketing objectives.
• To identify and suggest new emerging platforms and avenues for digital outreach.

About You

• Strong hands‑on expertise in PPC and SEO
• Data‑driven, analytical and comfortable working with performance metrics
• Experience with tools such as Google Ads, GA4, Search Console, and SEO platforms, e.g. SEMrush, Ahrefs, Screaming Frog
• Ability to balance strategic thinking with day‑to‑day execution
• Confident communicator, able to explain performance and recommendations clearly
• Experience leading projects or mentoring others is a plus

What do you get in return?

• 40 hours per week, Mon‑Fri.
• 31 days holiday per year (including Bank Holidays).
• Benefits platform with employee support programme.
• Discounted rates of vehicle parts and servicing.
• Opportunities for training and career progression.
• Contributory pensions scheme for eligible staff.
• Life insurance of 3x basic salary.

Why Waylands?

Waylands are an independent family‑owned car dealer. Our company value “our people are at the heart of our success” was demonstrated recently when we won the AM Dealer Group of the Year award for the sixth year running.

Our commitment to providing the highest quality service and the confidence and pride we have in our company are the reasons for our glowing reputation which we have earned through many years of hard work.

We like to grow our own talent. We love promoting people and offer a range of development and training. We recruit talent over experience.

We hire great people from a wide variety of backgrounds, because diverse views and ideas make our company stronger. If you’re interested in learning more, we’d love to receive your application.

Closing Date: 10/02/2026