Digital Marketing Executive

Hotelplan Management AG; Farnborough; Hybrid; GBP 30,000 - 33,000; Full time

Job summary

A leading travel company located in Farnborough, England, is seeking a Digital Marketing Executive to enhance visibility across digital channels for its brands. The role involves managing paid social media, YouTube ads, and affiliate marketing while collaborating with the digital agency for optimal performance. Candidates should possess strong digital marketing skills, experience with Meta Ads Manager, passion for travel, and a commitment to sustainable tourism. This full-time position offers a salary between £30,000 - £33,000 plus bonus and flexible working patterns.

Benefits

Flexible working patterns

Free parking

Responsibilities

• Manage paid social, YouTube ads, and affiliates.
• Optimise performance and uncover new opportunities for growth.
• Work with digital agency to ensure seamless execution.

Skills

Strong digital marketing experience and knowledge

Experience of digital display advertising and paid social

Excellent attention to detail

Experience using Meta Ads Manager

Experience with affiliate marketing

Experience in using web analytics tools

Ability to analyse data and optimise campaigns

Strong communication and organisational skills

Ability to produce engaging copy

Excellent interpersonal and relationship-building skills

A passion for travel

Tools

Google Analytics

Meta Ads Manager

Job description

The great outdoors is our happy place and it’s open all year round. Ski the slopes, walk the walks and explore the Lapland wilderness. If nature’s in your nature… if you’re itching for adventure - you’ve found your people. We are united by our shared passion for our exceptional brands - Inghams and Santa's Lapland. Driven by a strong sense of purpose, staying true to our commitment to our people and planet.

If you're looking for a career that's not just a job but a fulfilling adventure, we welcome you to explore opportunities with us. Join our team and be part of a dynamic, purpose-driven business dedicated to making a positive impact in the world. Join us on our journey, creating extraordinary travel experiences for all.

Our vision is to be the most loved travel company in our markets, famous for customer experience and sustainable travel.

We put people at the heart of everything we do and are proud of the extensive benefits we offer.

This role is based in Farnborough, Hampshire with 2 days per week in the office. Our office is within walking distance of the train station and has free parking. This is a full-time position, however work life balance is important to us and so we are open to discussion on flexible working patterns (minimum 4 days per week).

Salary: £30,000 - £33,000 p.a.+ bonus

About the role:

This is an exciting opportunity to join our growing digital team. In this role, you’ll play a pivotal part in strengthening the growth and visibility of the Inghams and Santa’s Lapland brands across digital channels. Working closely with the Senior Digital Marketing Manager and other Digital Marketing Executive, you’ll help shape and elevate our digital acquisition strategy for the brands, delivering award-winning, best-in-class advertising across paid social, display, video and affiliate marketing.

You’ll be responsible for managing the day-to-day operation of paid social, YouTube ads and affiliates, optimising performance and uncovering new opportunities for growth. At the same time, you’ll work with our digital agency, ensuring seamless execution and continuous improvement across display and paid search activity.

Am I the right person? We are looking for your application to demonstrate:

• Strong digital marketing experience and knowledge.
• Experience of digital display advertising and paid social (client-side or agency).
• Excellent attention to detail.
• Experience using Meta Ads Manager.
• Experience with affiliate marketing.
• Experience in using web analytics tools such as Google Analytics.
• Ability to analyse data, draw insights and optimise campaigns.
• Strong communication and organisational skills.
• Ability to produce engaging copy to use across a variety of channels.
• Ability to work at pace, prioritise workload and maintain accuracy at all times.
• Excellent interpersonal and relationship building skills.
• A passion for travel.

Sustainability and responsible tourism is at our core and our values will be close to your heart.

Diversity is to be celebrated. Life would be dreary, and change would be slow, if we all thought the same way. We challenge our ideas, each other, and our business partners - always with respect and kindness.

Inghams & Santa's Lapland are part of Hotelplan Group, a well-established and diverse family of specialist tour operators, with a long tradition of developing and operating market-leading experiences. The family comprises ski and walking holidays with Inghams and Santa’s Lapland; adventure travel with Explore Worldwide; and self-guided experts, Inntravel.