Digital Marketing Executive

Warners Group; Bourne; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A family-run publication company in Bourne is seeking a Digital Marketing Executive to enhance their digital presence in outdoor leisure. This hands-on role involves running campaigns, analysing performance, and collaborating with teams to drive traffic and engagement. The ideal candidate will have a strong work ethic, experience in digital marketing, and a passion for learning in a supportive team environment. The company offers a competitive salary and various benefits.

Benefits

Pension

Life assurance

Training and development opportunities

Qualifications

• Experience with improving website traffic and/or conversion rates.
• Strong communication skills to provide clear recommendations.
• Analytical mindset with the ability to interpret data.

Responsibilities

• Drive decisions and report on key metrics using data insight.
• Lead digital strategy to improve UX and increase online revenue.
• Optimise ad campaigns across various platforms.

Skills

Data analysis

Digital advertising

SEO

Communication

Adaptability

Job description

Location

Warners Group Publications, Bourne, Lincolnshire (Hybrid working available)

Salary

Competitive, with benefits including pension, life assurance, training, and development opportunities

About us

Warners Group Publications plc is a long-standing family-run business with a mission to inform, entertain and inspire our communities by providing trusted quality products and content. We are passionate about outdoor leisure, helping our audiences get the most from their adventures through events, content, and products.

The role

We’re looking for a motivated Digital Marketing Executive with a strong analytical mindset to help grow our digital presence across our outdoor leisure portfolio. This is a hands‑on role where you will run campaigns, analyse performance, and bring new ideas to the table. You’ll work closely with the marketing, content, and commercial teams to drive traffic, engagement, and conversions through a data‑led approach.

This role is perfect for someone with a strong work ethic, enthusiasm, and a willingness to learn. If you are developing your experience in digital marketing, we will support your growth while giving you real responsibility and ownership.

Key responsibilities

• Use analytics and data insight to drive decisions, improve performance, and report on key metrics
• Lead the digital strategy to drive traffic, improve UX, and increase online revenue
• Conduct SEO audits, keyword research, and on‑page optimisation to increase visibility and traffic
• Plan, execute, and optimise ad campaigns across Google, Meta, and other platforms to improve ROAS
• Collaborate with internal teams to deliver campaigns that support business goals
• Identify and drive new revenue opportunities through digital channels
• Ensure brand consistency and alignment across all digital activities
• Keep up to date with industry trends, algorithm changes, and best practices to ensure our digital marketing remains cutting‑edge and effective

What we’re looking for

• Positive, proactive, and eager to learn, with a willingness to take ownership of campaigns
• Previous experience in improving website traffic and/or conversion rate
• Strong communication skills with the ability to turn insights into clear recommendations
• Experience with SEO (technical or on‑page) and digital advertising (Google Ads, Meta Ads)
• Analytical and data‑driven, able to interpret analytics to inform strategy
• Enthusiasm for learning, trying new approaches, and contributing ideas
• A willingness to continuously learn and stay up to date with the fast‑changing digital marketing landscape
• Work on meaningful projects with real impact on growth and revenue
• Real opportunities for career development in a fast‑paced digital environment
• Be part of a collaborative, creative, and supportive team
• Competitive salary, pension, life assurance, and ongoing training

If you’re ready to take the next step in your digital marketing career and help shape the future of our outdoor leisure platforms, we’d love to hear from you. Please apply online by visitingwarners.gr/recruit or send in your CV with a cover letter and salary expectations to:

Sharna Tomlinson, HR Manager, Warners Group Publications plc, West Street, Bourne, Lincs, PE10 9PH.

Closing date for applications is 16 th January 2026.

Warners Group Publications plc is an equal opportunities employer. If you would like to find out more about our organisation, please visit our website www.warnersgroup.co.uk

If you submit an application to Warners Group Publications plc, your application and personal details will be processed in accordance with our Job Applicant Data Privacy Notice available here warners.gr/job-privacy