Digital Marketing & eCommerce Manager

Frank P Matthews Ltd; United Kingdom; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading UK tree nursery is seeking a Digital Marketing & eCommerce Manager to oversee their online presence, manage digital communications, and drive eCommerce growth. This role involves creative content creation, event management, and a strong focus on social media and online marketing strategies. The ideal candidate will be experienced in eCommerce platforms and possess strong communication skills along with a passion for horticulture. This is a full-time role based at their Tenbury Wells location.

Benefits

Competitive salary based on experience

Opportunities for professional growth

Supportive team environment

Qualifications

• Strong creative skills with confidence in photography, video, and copywriting.
• Proven experience with PPC, Paid Social & SEO to deliver against business goals.
• Confident using social media management and email marketing tools.

Responsibilities

• Lead digital marketing activity across wholesale and retail sides.
• Manage the company’s online shop and oversee its operations.
• Plan and support trade and consumer events.

Skills

Creative skills in photography, video, and copywriting

Experience with eCommerce platforms

Social media management

Proven experience with PPC, Paid Social & SEO

Strong communication and teamwork skills

Interest in horticulture or sustainability

Tools

Shopify

WooCommerce

WordPress

Job description

Location: Tenbury Wells, Worcestershire (on-site)

Company: Frank P Matthews Trees

Reports To: Head of Sales & Marketing / Managing Director

About Us

Frank P Matthews Trees is one of the UK’s leading and most respected tree nurseries, growing over 500,000 high-quality ornamental, fruit, and agroforestry trees each year. With more than 100 years of horticultural heritage, we supply both wholesale partners and direct-to-consumer customers nationwide.

As we celebrate 125 years of excellence, we’re looking for a creative and dynamic Digital Marketing & eCommerce Manager to lead our online presence, manage digital communications, and help shape the next chapter of our brand.

Role Overview

This role combines creative content creation, eCommerce management, and event coordination. The successful candidate will lead our digital marketing activity across both the wholesaleand retailsides of the business — ensuring consistent, engaging communication with trade clients, garden centres, landscapers, and home gardeners.

Key Responsibilities

Digital Marketing & Social Media

• Develop a paid media marketing strategy with a focus on testing and critical analysis, in order to identify platforms and campaign structures that will drive sustainable business growth.
• Work with key stakeholders to establish KPIs and set defined goals and targets.
• Plan, create, and manage engaging digital content that reflects the Frank P Matthews brand.
• Develop and maintain a strong social media presence across platforms (Instagram, Facebook, LinkedIn, TikTok).
• Produce original photography, video, and written content showcasing our trees, team, and seasonal highlights.
• Create and schedule digital campaigns, newsletters, and product promotions.
• Build and nurture an active online community of tree enthusiasts and professional partners.

eCommerce Management

• Oversee daily operation of the company’s online shop, ensuring accurate listings, images, and product details.
• Coordinate with production and sales teams to manage stock levels and seasonal availability.
• Develop a clear ongoing strategy to develop and improve the online store experience.
• Deliver a seamless online shopping experience for customers, from browsing to checkout.
• Plan and execute seasonal online promotions and product launches.

Event Management & Marketing Support

• Plan and support trade and consumer events, including shows, exhibitions, and open days.
• Attend events to represent the brand, create live content, and engage with customers.
• Coordinate event logistics, promotional materials, and post-event follow-up content.
• Work with the wider sales and marketing teams on product launches and brand campaigns.

Wholesale Support

• Support trade clients with digital marketing materials, product imagery, and updates.
• Produce newsletters and trade updates highlighting new varieties and seasonal offers.
• Help maintain strong relationships with retail partners and professional growers.

Reporting

• Agree on strategic KPIs for each channel.
• Deliver clear and easy-to-digest reports & analysis of performance on each marketing channel, providing expert comment on results and a clear plan for next steps.
• Help improve the business’s overall understanding of Marketing.

Skills & Experience Required

• Strong creative skills with confidence in photography, video, and copywriting.
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• Experience with website CMS or eCommerce platforms (e.g. Shopify, WooCommerce, WordPress).
• Confident using social media management and email marketing tools.
• Proven experience with PPC, Paid Social & SEO to deliver against business goals.
• High level of understanding of holistic marketing strategies and managing a multi‑channel marketing mix.
• Strong communication and teamwork skills.
• A genuine interest in horticulture, sustainability, or the natural environment is a bonus.

Working Conditions

• Full‑time, based at the Tenbury Wells, Worcestershire nursery.
• Occasional travel and weekend work required for trade and consumer events.

Remuneration

• Competitive salary based on experience.
• Opportunities for professional growth and training.
• Be part of a passionate, supportive team shaping the future of a heritage horticultural brand.

How to Apply

Please send your CV and covering letter to [e-mail] with the subject line: Digital Marketing & eCommerce Manager Application.