Digital Marketing Analyst - Maternity Cover, Hybrid

Goodman Masson Limited; Greater London; Hybrid; GBP 30,000 - 35,000; Full time

Job summary

A specialist banking client is seeking a Digital Analyst to assist in digital acquisition efforts. This role includes monitoring PPC campaigns, optimizing SEO strategies, and enhancing overall website performance. Candidates should have 1-2 years’ experience in marketing, strong MS Office skills, and familiarity with digital analytics tools like Google Analytics and AdWords. The position is hybrid and offers a salary range of £30,000–£35,000.

Qualifications

• 1–2 years’ experience in a marketing or communications role, preferably in financial services.
• Website crawling and indexing principles knowledge.
• Experience improving website usability and navigation.

Responsibilities

• Implement Google AdWords and monitor campaign metrics.
• Support delivery of SEO strategy with a digital agency.
• Produce email campaigns and report against benchmarks.

Skills

Strong MS Office skills

Knowledge of WordPress or similar CMS

Google Analytics

Google AdWords

UX/UI collaboration

Email marketing tools (Pure360, Mail+)

Keyword and backlink tools (e.g., Semrush)

Education

Degree in Marketing or related discipline

Tools

Spotler Mail+

Job description

A specialist banking client is seeking a Digital Analyst to assist in digital acquisition efforts. This role includes monitoring PPC campaigns, optimizing SEO strategies, and enhancing overall website performance. Candidates should have 1-2 years’ experience in marketing, strong MS Office skills, and familiarity with digital analytics tools like Google Analytics and AdWords. The position is hybrid and offers a salary range of £30,000–£35,000.