Demand Generation Manager

EnableAll Limited; City of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A growing B2B SaaS tech company seeks a Demand Generation Manager based in London. The role focuses on driving qualified traffic and conversions to support inclusive web accessibility. Ideal candidates will have experience in B2B tech demand generation, CRM management, and excellent copywriting skills. This position offers competitive pay between £50,000 - £70,000, flexible working, and valuable growth opportunities.

Benefits

5% salary sacrifice pension scheme

Private medical insurance with BUPA

Flexible working culture

Growth opportunities in accessibility

Qualifications

• 2+ years of B2B SaaS or eCommerce tech experience in demand generation.
• Experience scaling self-serve SaaS acquisition funnels.
• Hands-on experience with CRM and inbound marketing systems.

Responsibilities

• Own and scale the demand generation engine for trial signups and paid conversions.
• Design and execute multi-channel campaigns.
• Implement and automate workflows across sales systems.

Skills

Proactive

Resourceful

Analytical mindset

Excellent copywriting skills

Tools

CRM systems

Email marketing tools

Excel

Job description

EnableAll provided pay range

This range is provided by EnableAll. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

About EnableAll

EnableAll is a high-growth B2B SaaS technology company on a mission to open the web to everyone. We help ecommerce brands grow more inclusively and more safely by making their websites accessible to people with disabilities and neurodiversities, in line with global standards. Our product improves user experience, reduces legal risks, and earns the trust of the 25% of consumers underserved by today’s web. Backed by CareTech, Purple Tuesday, and Three Hills Capital (leading companies in social care, accessibility, and private equity), we’re building a product designed for real-world inclusion, long-term impact, and commercial performance. While our ambition is significant, our online presence is intentionally limited for now as we prepare and build our team for launch.

The Role

Location: London based office, some homeworking option (1 day a week)

Type: Full-time

Salary: £50,000 - £70,000 dependent on experience

Reports to: Chief Executive Officer

Experience: 2+ years of B2B SaaS or eCommerce tech experience in demand generation

Sector: Accessibility, Inclusive Tech, Ecommerce SaaS

We’re looking for a Demand Generation Manager to own and scale our B2B SaaS growth engine; driving qualified traffic, trials, and conversions through self‑serve and online signup channels. This is a highly hands‑on role focused on building scalable systems that attract, convert, and nurture leads without relying on heavy sales cycles. You’ll manage both inbound and outbound strategies, oversee lead generation activity, and continuously optimise our acquisition funnel to maximise ROI. A key part of your role will be to write, build, and optimise drip and lifecycle campaigns across CRM systems, ensuring every lead is nurtured effectively from signup to conversion.

Key Responsibilities:

• Own and scale the demand generation engine to grow inbound trial signups and paid conversions
• Design and execute multi-channel campaigns across email, LinkedIn, paid media, and partner channels
• Write, test, and optimise drip and lifecycle campaigns
• Manage lead generation efforts, including outbound data pipelines and enrichment (in-house or via partners)
• Own the CRM and inbound marketing tools and processes
• Implement and automate workflows across multiple sales systems
• Collaborate with content to align SEO, blogs, and campaigns with funnel goals
• Track and report on performance metrics (CTR, conversion rate, CAC, LTV, ROI) and continually improve results
• Partner with Sales/CSM for smooth handoff and closed‑loop feedback
• Support SDRs with effective lead generation content and processes
• Experiment with new growth levers such as co‑marketing, webinars, and retargeting campaigns

Requirements:

• Proactive, resourceful, and comfortable operating in a fast‑paced startup environment
• Experience scaling self‑serve SaaS acquisition funnels and driving online signups
• Hands‑on experience with CRM, inbound marketing, and outreach systems, including workflow automation and campaign reporting
• Experience handling large dataset of prospect data in relevant database/CRM/excel tools (in a way that ensures ease of use alongside data protection)
• Demonstrated ability to write and optimise drip and nurture campaigns that convert
• Experience managing or collaborating closely with SDRs/lead generation teams or agencies
• Analytical mindset with comfort in metrics, attribution, and optimisation
• Excellent copywriting skills for email and outbound sequences

Benefits:

• A chance to work on technology that empowers people and improves digital access
• Build the growth infrastructure of a high‑potential SaaS company from the ground up
• A collaborative, value‑driven team
• Growth opportunities in the fast‑evolving accessibility space
• Work directly with an experienced founder/CEO
• 5% salary sacrifice pension scheme (with EnableAll matching up to 5%)
• Private medical insurance with BUPA (upon passing the probationary period)
• Flexible working culture with a results‑driven mindset