Data Analyst - Performance Marketing

Miniclip SA; City of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading gaming company is seeking a Data Analyst to join their User Acquisition Analytics team in London. You will drive efficiency by transforming UA data into actionable insights, design dashboards, and perform in-depth analyses. Candidates should have advanced SQL skills and experience with R or Python. A Bachelor’s degree in a quantitative field is required. The role offers an opportunity to make a significant impact in a dynamic gaming environment.

Qualifications

• Strong problem-solver who can navigate complex datasets.
• Ability to explain key findings and data-driven recommendations.
• Experience with setting up and analyzing A/B tests and geo-experiments.

Responsibilities

• Design, build, and maintain UA performance dashboards in Looker.
• Provide fast and accurate solutions to UA Managers' data requests.
• Execute end-to-end analysis of geo-experimentation.
• Perform in-depth analyses to understand root causes of performance changes.

Skills

Advanced proficiency in SQL

Experience with R or Python

Data Visualization Tools (Looker)

Experimental design

Education

Bachelor's degree in a quantitative field

Job description

We are seeking a talented and proactive Data Analyst to join our dedicated User Acquisition (UA) Analytics team. You will be focused on driving efficiency and growth by transforming the UA data into clear, actionable insights. This role requires a strong problem-solver who can navigate complex datasets, deliver reliable reporting, and perform in-depth analyses to optimize our marketing investments.

What will you be doing at Miniclip?

Work closely with Data teams to design, build, and maintain UA performance dashboards in Looker.

Support UA Managers, by providing fast and accurate solutions to their data requests, including troubleshooting and fulfilling ad-hoc analytical queries.

Utilize SQL for complex data extraction and manipulation, and R (or Python) for statistical modeling and automating recurring analytical tasks.

Execute detailed, in-depth analyses to understand the root causes of performance changes, analyzing the impact of creative changes, and market trends across various mobile ad platforms.

Design and execute the end-to-end analysis of geo-experimentation to rigorously measure the incrementality of our User Acquisition channels.

What are we looking for?

Advanced proficiency in SQL, alongside experience with R or Python.

Experience using Data Visualization Tools such as Looker.

Ability to clearly and concisely explain key findings and give data-driven recommendations to technical and non-technical stakeholders.

Experience with experimental design and the ability to set up and analyze complex tests (e.g., A/B tests, geo-experiments) to derive statistically sound conclusions.

A Bachelor's degree in a quantitative field (e.g., Mathematics, Statistics, Engineering) or equivalent practical experience.

Knowledge of performance marketing within mobile gaming or apps (not mandatory).

About Miniclip

Operating in 12 countries, Miniclip develops and launches games in multiple categories across its 20 studios.

Founded in 2001 with an internationally recognised brand name, Miniclip has successfully grown a global audience across 195 countries and six continents. It has a unique understanding of the games space, developing and distributing a strong portfolio of over 60 high-quality mobile games globally.