Customer Relationship Manager

Barchester Healthcare Homes Limited; United Kingdom; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading healthcare provider is seeking a Customer Relationship Manager to enhance sales at their care home. You'll manage inquiries, develop marketing strategies, and engage with the local community to boost occupancy. This role requires strong sales experience, data analysis skills, and proficiency in Microsoft Office. The company emphasizes a supportive work environment with opportunities for development.

Benefits

Attractive salary and commission

Retail and leisure discounts

Wellbeing support

Development opportunities

Qualifications

• Proven sales and marketing experience preferably in healthcare.
• Ability to analyse data on Salesforce or similar CRM application.
• Full UK driving licence is required.

Responsibilities

• Manage enquiries to improve conversion rates and achieve occupancy targets.
• Network within the local community to raise the profile of the home.
• Represent the home professionally and effectively to potential residents.

Skills

Sales and marketing experience

Data analysis skills

Interpersonal skills

Microsoft Office proficiency

Self-motivated

Tools

Salesforce or similar CRM

Job description

Barchester are recruiting a Customer Relationship Manager to join our prestigious care home team. We are looking for a professional sales professional who will support this home to increase occupancy. This is your opportunity to work alongside an exceptional management team to ensure the success of a first‑class care home. You will deliver a full range of sales and marketing approaches to drive sales including handling enquiries, developing the digital profile of the home and networking with the local community.

Barchester are an industry‑leading care provider, holding some of the best quality ratings of any large care home provider in the UK, with a clear focus on providing our residents with exceptional quality care.

Rewards Package

• Attractive salary, alongside a competitive commission structure
• Access to a range of retail and leisure discounts
• Access to a range of wellbeing support and Best Doctors Service
• Opportunity to develop within a hugely supportive team

Responsibilities

• Managing enquiries to improve the conversion rates and achieve occupancy targets
• Excellent communication skills
• Networking within the local community to raise the profile of the home and generate enquiries
• Supporting local and wider marketing activities to generate enquiries, drive conversion rates and increase occupancy
• Identifying opportunities to improve sales and marketing performance

Need to Have

• Have proven sales and marketing experience preferably in healthcare but not essential
• Have the ability to analyse data on Salesforce or similar CRM application
• Be self‑motivated and target driven
• Have interpersonal and professional qualities
• Confident user of Microsoft Office (Excel/Powerpoint)
• Full UK driving licence

Need to Do

• Represent Barchester and our state‑of‑the‑art home in a friendly and professional manner
• Responsible for all sales activity for the home
• Talking to potential new residents over the phone, and providing informative and welcoming tours of the home
• Engage with residents and relatives to understand their experience and requirements
• Respond to sales enquiries
• Actively generate leads and identify local marketing opportunities
• Maintain a contact database

Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.