Customer Relationship Management Executive

SportPesa; Liverpool; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading online gaming company is seeking a Customer Relationship Management Executive in Liverpool. This role focuses on driving customer retention through lifecycle marketing, collaborating with various teams to support CRM strategy and optimize customer journeys. Candidates should have a year of experience in a similar role, with skills in SQL and CRM tools. Competitive salary and attractive benefits are offered, along with opportunities for career progression.

Benefits

Performance-related bonus scheme

Gym membership contributions

Private medical insurance

25 days of annual leave

Qualifications

• Minimum of 1 year’s experience in a CRM role.
• Experience in retention or lifecycle marketing.
• Familiarity with online sportsbook and casino environments.

Responsibilities

• Support CRM strategy across key markets.
• Drive customer retention and revenue growth.
• Design and optimize cross-channel CRM journeys.

Skills

Customer relationship management

Retention marketing

Analytical mindset

SQL querying

Communication

Tools

Salesforce Marketing Cloud

Excel

Tableau

Power BI

Looker

Job description

Customer Relationship Management Executive

We are looking for an exceptionally talented CRM Executive to join us in our mission to responsibly provide trusted technology solutions for developing and growing online sportsbook & casino markets. If you love customer relationship management, sports and games, then this is the ideal place for you!

About Us

SportPesa is a multi-award-winning technology company founded in 2014 that focuses on sports and entertainment by offering fully licensed, real‑money gaming services in Africa. We are an innovative leader committed to responsibly delivering our game‑changing services and investing in the development of sports and our local communities.

Our Liverpool team supports the brand’s Africa‑focused operations from the iconic Royal Liver Building. Since launching here in 2017, we’ve built a tight‑knit community of trailblazers and innovators, and we would love you to be a part of our team.

The Role

• Supporting CRM strategy across key markets and working closely with the product, data & marketing teams, helping to connect CRM activity to core business KPIs
• Driving customer retention & revenue growth through lifecycle optimisation, experimentation and insights
• Designing, building & optimising cross‑channel CRM journeys (via email, SMS, push notifications & in‑app) across acquisition, onboarding, activation, retention and win‑back phases
• Mapping & monitoring customer lifestyle metrics to detect drop‑off, slippage and opportunity funnels
• Localising journeys in each market (language, offers, regulatory constraints)

Analysis, Reporting & Insights

• Delivering weekly / monthly / quarterly performance reporting of CRM programmes vs business KPIs (retention, LTV, ARPU, churn)
• Conducting incrementality / uplift analysis using control groups and advanced testing methodology
• Building dashboards (Power BI, Looker, Tableau) for real‑time visibility and stakeholder consumption
• Translating insights into actionable recommendations for marketing, product and operations teams
• Developing and executing A/B, multivariate or n‑way tests across messaging, timing, segmentation & creative
• Analysing test results, sharing learning and scaling winning variants
• Establishing testing frameworks, guardrails and documentation of learning

Cross‑Functional Collaboration

• Working with product, data, tech, ops & compliance teams to align CRM with product features and backend data
• Supporting launches, campaigns, seasonal promos & new features with CRM input (e.g., user segmentation & targeting)
• Liaising with local & regional markets to ensure consistency and adaptability

Strategic & Process Contribution

• Proposing strategic experiments & new initiatives (e.g., predictive reactivation or win‑back triggers)
• Helping to refine the CRM roadmap, KPIs and prioritisation
• Ensuring documentation, process standards and internal training on CRM practices are met
• Prioritising, organising and balancing important tasks and any additional duties as required, commensurate with the role

The Person

You will need a minimum of 1 year’s hands‑on experience in a similar CRM role, with a track record of success in retention marketing or lifecycle marketing activities, ideally in an online sportsbook and casino environment.

• Proactive, innovative & analytical mindset, with the ability to write SQL queries, explore data and derive segments
• Experience with CRM / automation platforms (e.g., Salesforce Marketing Cloud, Braze, WebEngage, Insider, Xtremepush)
• Proficiency in Excel, BI / dashboard tools (e.g., Tableau, Power BI & Looker)
• Familiarity with experimentation methodology (control groups, uplift, significance)
• Excellent communication & storytelling ability, including the ability to explain data to various stakeholders
• Attention to detail and the ability to manage multiple projects simultaneously
• Experience with financial / transaction data, cross‑border markets and / or regulatory / data privacy constraints
• Experience of working within the sportsbook or casino industries

Rewards

• A competitive starting salary depending on qualifications & experience
• An attractive performance‑related bonus scheme
• State‑of‑the‑art offices in a prime waterfront location
• Contributions towards a gym / health club membership
• Seasonal social events, including parties, pub quizzes, sporting and team‑building events
• Access to our Employee Assistance Programme (EAP) & the Royal Liver Building Occupier Loyalty Perks Scheme, café, showers & events programme
• Private medical insurance, health cash plan, life insurance and income protection schemes
• 25 days of annual leave plus bank holidays and opportunities for a hybrid style of working
• Access to training and development opportunities
• Opportunities to travel to some of our amazing offices abroad (including Las Palmas, South Africa, Tanzania & Kenya)

Progression

Help us to grow the business and our brand and we will offer you the opportunity to develop a long‑term career with us and support to help you progress in your chosen field.

Equal Opportunity

We are committed to equal opportunities and applications from individuals are encouraged regardless of age, race, sex, gender reassignment, sexual orientation, disability, pregnancy and maternity, religion or belief and marriage and civil partnership status. We also welcome neurotypical & neurodiverse applicants & highly appreciate skills & mindsets from all groups. If you may require any reasonable adjustments to help you show us your suitability for a role, please include details with your application.

How to Apply

If you think you are up to the challenge and like the sound of us, we would love to hear from you! Please apply today with your CV and a brief covering letter!

Please note: Right to Work in the UK without requiring sponsorship & ability to attend our Liverpool office 2‑3 days per week is essential.

Location: Liverpool, England, United Kingdom

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Business Development and Sales