Customer Journeys Manager - Digital Experience Lead

Oxford University Press; Oxford; On-site; GBP 100,000 - 125,000; Full time

Job summary

A global education-focused organization in the UK is looking for a Customer Journeys Manager to enhance customer engagement and drive subscription sales. The successful candidate will develop strategies across digital platforms, optimize customer journeys, and lead a team to achieve retention targets. Applicants should have strong analytical skills, experience with marketing automation and CRM tools, and a marketing degree or equivalent qualification. This role offers a chance to significantly influence customer experience in a collaborative environment.

Qualifications

• Deep understanding of digital product marketing and customer experience strategies.
• Strong analytical skills to define actionable insights from usage data.
• Experience with marketing automation and CRM systems.
• Ability to collaborate effectively with cross-functional teams.

Responsibilities

• Develop and implement holistic customer experience strategies across digital platforms.
• Optimize customer journeys using marketing automation and CRM systems.
• Drive platform data strategy and collaborate with Product and Marketing teams.
• Manage marketing budgets and influence allocations for key projects.

Skills

Digital product marketing

Analytical skills

Marketing automation

CRM systems

Cross-functional collaboration

Budget management

Lead generation

Analytics tools

Education

Bachelor’s Degree or equivalent marketing qualification (e.g., CIM)

Tools

Google Analytics

Google Tag Manager

Job description

A global education-focused organization in the UK is looking for a Customer Journeys Manager to enhance customer engagement and drive subscription sales. The successful candidate will develop strategies across digital platforms, optimize customer journeys, and lead a team to achieve retention targets. Applicants should have strong analytical skills, experience with marketing automation and CRM tools, and a marketing degree or equivalent qualification. This role offers a chance to significantly influence customer experience in a collaborative environment.