Customer Development Executive

McCurrach Group; SHREWSBURY; On-site; GBP 29,000 - 35,000; Full time

Job summary

A leading beverage distributor in the UK seeks a Customer Development Executive in Shrewsbury. You will be instrumental in driving sales for renowned brands by forming strong relationships with retailers. This full-time position offers a starting salary of £29,750 with a potential 20% quarterly bonus, training, and support to succeed in your role. A full driving licence and UK residency eligibility are required.

Qualifications

• Previous experience in Direct Sales or FMCG is preferred.
• Self-motivated with the ability to work autonomously.
• Full valid manual driving licence is essential.

Responsibilities

• Drive sales of the product portfolio by maximizing brand visibility.
• Build relationships with convenience retailers.
• Develop and execute a territory business plan.

Skills

Strong communication skills

Interpersonal skills

Negotiation techniques

Organizational skills

Sales experience

IT and Social Media literacy

Job description

Customer Development Executive – McCurrach on behalf of Carlsberg Britvic

Location – Shrewsbury & Surrounding areas (Ideal postcode SY1)

Permanent, Full time – 40 hours per week

Salary £29,750 basic + 20% Bonus

Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.

With a strong national footprint, the Carlsberg Britvic business includes 6 production facilities and 16 logistics depot’s servicing customers up and down the UK. As these two historical businesses have come together, the one common goal remains, and that is ensuring our people succeed.

In this role as Customer Development Executive, you will help grow Carlsberg Britvic market share within your defined territory. Working as part of a successful team, you will drive sales of our fantastic portfolio of Beers, Ciders and Soft Drinks by maximising brand availability and visibility in Symbol and Independent stores.

This is a unique opportunity to join this exciting partnership, where we will equip you with the necessary tools, training, and support to succeed.

WHAT YOU’LL DO

Working with a Regional Sales Manager, and selling our amazing Soft Drinks and Beers portfolio, you will be responsible for making face-to-face contact with Convenience (Symbol & Independent) retailers, establishing and retaining new business opportunities, and delivering a business plan for your territory focused on maximising sales opportunities.

• Partner with our customers by building outstanding relationships in convenience stores, understanding retailer’s needs, their local consumers, and executing solutions.
• Adopt a full category based selling approach to growing and developing every outlet you work with for the benefit of both the retail outlet and Carlsberg Britvic.
• Create a winning territory business plan and take a business development approach in your territory to grow sales and market share.
• Use data and evidence-based retailer successes to drive best practice in your territory, region, and across the team.
• Develop a growth mindset and adaptable approach that demonstrates an ability to offer alternative approaches to tackling challenges and winning over your stores.

ABOUT YOU

• You are a fun, passionate, driven, and target-orientated team player who can bring brands to life!
• Your entrepreneurial style means that you thrive on being the key contact for customers, driving new business, and maintaining sustainable relationships.
• You are eager to win, advocating our brands and putting consumers at the heart of what we do and sell.
• Strong communication, presentation, and interpersonal skills will be key to your success in this role.
• You may have previous experience in Direct Sales/Convenience or FMCG.
• Good administration, organisational and planning skills, commercially astute with great negotiation techniques.
• Self-motivated & IT and Social Media literate.
• Strong and Resilient with the personal energy and will to act at pace.
• Participating as part of a team in a proactive manner.
• Full valid manual driving licence, eligibility to work in the UK and live within a 60‑minute commute from the location of the role all essential.

WHAT WE OFFER

• A starting salary of £29,750, smash your targets and earn a 20% quarterly bonus!

Please note this role requires a full UK driving licence (with no more than 6 pts or previous bans), all offers will be subject to successful completion of a DVLA licence check

Seniority level

• Associate

Employment type

• Full‑time

Job function

• Sales and Business Development

Industries

• Retail