CRO Specialist – Boots Online Doctor

The Boots Company PLC; United Kingdom; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading healthcare service provider in the UK is seeking a Customer Journey Optimisation Specialist to enhance its online experience. This role focuses on running A/B tests, collaborating with cross-functional teams, and driving data-informed improvements. Ideal candidates will have proven experience in digital testing, strong collaboration skills, and the ability to communicate insights effectively. The position offers a rewarding opportunity to make a significant difference in digital healthcare.

Benefits

Boots Retirement Savings Plan

Discretionary annual bonus

Generous employee discounts

Enhanced maternity/paternity/adoption leave pay

Flexible benefits scheme

Free, 24/7 counselling and support

Qualifications

• Proven experience running A/B and multivariate experiments in a commercial digital product.
• Strong collaboration skills with engineers, designers, and copywriters.
• Confident in analysing test data and interpreting key metrics.
• Familiarity with front-end technologies and ability to build simple test variants.
• Strong hypothesis-driven problem-solving skills.
• Curiosity and a user-centred mindset with exposure to user research methods.

Responsibilities

• Lead planning, execution and analysis of A/B and multivariate tests.
• Collaborate to create impactful, user-centred test variations.
• Ensure accurate data tracking and collection.
• Identify and prioritize high-value testing opportunities.
• Build or adapt front-end tests using simple HTML/CSS/JS.
• Communicate evidence-based insights and recommendations.

Skills

A/B testing experience

Collaboration skills

Data analysis

Front-end technologies (HTML, CSS, JavaScript)

Problem-solving skills

User-centered mindset

Tools

AB Tasty

Optimizely

Looker

Job description

Contract: Permanent

Closing date: Friday 2nd January

Recruitment Partner: Shannon Linton

Interviews: Due to the festive period, interviews will take place in January

We’re recruiting for a Customer Journey Optimisation Specialist to drive experimentation and evidence-led improvements across Boots Online Doctor. In this role, you’ll run meaningful A/B tests, collaborate with product, design, engineering and analytics, and help us build a more accessible, inclusive and seamless experience for every patient. As digital healthcare grows, your work will enable confident, data-driven decisions that improve outcomes and make a real difference to diverse users.

About the role

• Lead the planning, execution and analysis of A/B and multivariate tests to improve conversion and overall user experience.

• Collaborate with product, design, engineering and analytics teams to create and implement impactful, user-centred test variations.

• Ensure accurate tracking, tagging and data collection by partnering closely with data and engineering teams, supporting robust long-term analysis.

• Identify, prioritise and scope high-value testing opportunities through stakeholder input, user insights and research.

• Build or adapt simple front-end tests using WYSIWYG tools and light HTML/CSS/JS where needed.

• Communicate clear, evidence-based insights and recommendations that support confident, inclusive and data-driven decision-making across the organisation.

What you’ll need to have

• Proven experience running A/B and multivariate experiments in a commercial digital product or ecommerce environment, ideally within a regulated sector.

• Strong collaboration skills, working effectively with engineers, designers and copywriters to deliver successful CRO initiatives.

• Confident analysing test data, interpreting key metrics and communicating statistical outcomes clearly and accessibly.

• Familiarity with front-end technologies (HTML, CSS, JavaScript) with the ability to build or adjust simple test variants.

• Strong hypothesis-driven problem-solving and prioritisation skills—able to turn insights into testable ideas and focus on high-value opportunities.

• Curiosity and a user-centred mindset, with exposure to user research methods such as usability testing, surveys or session-replay analysis.

It would be great if you also have

• Experience with experimentation platforms such as AB Tasty, Optimizely or similar.

• Exposure to analytics and BI tools (e.g. Looker) and an understanding of data pipelines.

• Experience experimenting within “walled garden” environments (e.g. Google Ads, Salesforce ECRM).

• Strong briefing skills, particularly around tracking requirements and technical specifications.

• Confidence facilitating ideation workshops and generating actionable ideas with cross-functional teams.

Our benefits

• Boots Retirement Savings Plan

• Discretionary annual bonus

• Generous employee discounts

• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child

• Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.

• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. Exclusions may apply, eligible roles only. Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate.

Why Boots

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, with you, we change for the better.

What’s next

Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

This role requires the successful candidate to complete a Pre-employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service), PVG (Protection of Vulnerable groups) or an Access NI Check.

Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.