CRO & Analytics Lead: Data-Driven Growth & Testing

Warner Leisure Hotels; Hemel Hempstead; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading hospitality company in Hemel Hempstead is seeking a data-driven CRO and Analytics Manager to lead website optimisation efforts. Responsibilities include designing A/B testing strategies and enhancing user experience through analytics. Ideal candidates will have extensive CRO experience and proficiency in GA4 and Google Tag Manager. The role offers a full-time position with hybrid working options and various employee perks.

Benefits

25 days holiday

Onsite Parking

Hybrid working - 3 days a week in the office

Discounted food and drinks at on-site restaurant

Pension Scheme

Discounts on shopping experiences

Qualifications

• Extensive experience managing CRO activity for medium to large businesses.
• Proven track record of using GA4 and GTM for complex analytics setups.
• Experience with GDPR-compliant tracking implementations.

Responsibilities

• Lead website optimisation efforts to improve conversion rates.
• Design and execute A/B and multivariate testing strategies.
• Build and maintain GA4 measurement strategies and reports.

Skills

GA4 expertise

A/B testing

Data analysis

Google Tag Manager

Data governance

Education

Google Analytics certification

Tools

ABTasty

Job description

A leading hospitality company in Hemel Hempstead is seeking a data-driven CRO and Analytics Manager to lead website optimisation efforts. Responsibilities include designing A/B testing strategies and enhancing user experience through analytics. Ideal candidates will have extensive CRO experience and proficiency in GA4 and Google Tag Manager. The role offers a full-time position with hybrid working options and various employee perks.