CRM Manager - UK

Penfold; City of London; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A growing FinTech company in London is seeking a CRM Manager to enhance customer journeys through data-driven marketing strategies. The ideal candidate will have over 3 years of CRM experience and the ability to build complex automated marketing campaigns. This full-time position offers a competitive salary, share options, generous pension contributions, and unlimited holidays in a hybrid working environment.

Benefits

Competitive salary

Share options

10% pension contribution

Medical insurance

Unlimited holiday

Free company lunch

Learning and Professional Development

Quarterly company socials

Qualifications

• 3+ years of hands-on CRM experience in a high-growth B2C/D2C environment.
• Strong focus on automated lifecycle marketing and customer retention.
• Ability to translate data into actionable insights.

Responsibilities

• Work closely with Product and Engineering to improve user journeys.
• Collaborate with Operations for data integrity and compliance.
• Partner with Marketing to maintain brand consistency.

Skills

Hands-on CRM experience

Expert-level proficiency with CRM tools

Strong analytical skills

Tools

CRM tools

Email Service Providers

Job description

LocationLondon, United Kingdom# CRM Manager - UK at PenfoldLocationLondon, United KingdomSalary£40000 - £50000 /yearJob TypeFull-timeDate PostedNovember 20th, 2025Apply Now* Work closely with Product and Engineering to understand user journeys, identify friction points, and ensure CRM campaigns align with the customer experience.* Collaborate with Operations and Data teams to ensure data integrity, segmentation accuracy, and compliance with GDPR and email best practices.* Partner with the wider Marketing team to ensure brand consistency and alignment across all customer touchpoints.**3+ years of hands-on CRM experience** in a high-growth B2C/D2C environment (ideally, but not necessarily, in FinTech, SaaS, consumer tech, or digital services), with a strong focus on **automated lifecycle marketing** and customer retention- **Expert-level proficiency with CRM tools and ESPs** – you're comfortable building complex automated journeys, advanced segmentation, dynamic content, and A/B tests without hand-holding.- **Strong analytical and insight-generation skills** – you don't just report what happened; you dig into *why* it happened and what we should do next. You understand key CRM and business metrics (open rates, CTR, conversion rates, engagement trends, CAC, LTV) and can translate data into action.* A competitive salary; we proactively review salaries to make sure you get what you deserve* Meaningful share options, you’ll own a part of Penfold and share in our success* 10% pension contribution each month that you don’t need to match (on top of your salary)* Medical insurance, through Vitality* Unlimited holiday, we’re interested in your output, not how many holidays you go on!* Hybrid working, we like people to come in to our office (so it would be great if you lived in the London area) at least a couple of days a week to collaborate, but we trust you to get your work done in whatever environment suits you* Great community office space, plenty of people come into our wonderful private office near Borough Underground station.* Free tea, coffee, soft drinks and snacks* Free company lunch every week (e.g., Borough Market, Mercato Metropolitano)* Laptop and any WFH equipment you need* Option to buy a bike tax free, and spread the cost (using the cycle to work scheme)* Learning and Professional Development – we conduct regular 360 feedback and focus on role progression that suits each individual. We support everyone with courses, events and coaching to help everyone reach their goals* Quarterly company socials, and regular meet-ups throughout the year too!* Plus a host of other benefits – see here: https://getpenfold.com/careers