CRM Manager: iGaming, Casino & Sportsbook Growth

Arenaentertainment; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A digital entertainment company in Greater London is seeking a CRM Manager to drive customer engagement across various brands. In this hands-on role, you'll manage CRM campaigns, optimize automation processes, and collaborate with multiple teams to ensure effective customer strategies. The ideal candidate will have strong experience in CRM management, be comfortable with data analysis, and possess excellent communication skills. Join us to make a meaningful impact in a fast-paced environment focused on innovation.

Benefits

Work on impactful products

Opportunities for quick growth

Freedom to make decisions

Qualifications

• Strong experience managing CRM campaigns and lifecycle programmes.
• Hands-on expertise with CRM platforms and marketing automation tools.
• Comfortable working with data, segmentation, and insight-driven decisions.

Responsibilities

• Support the development and delivery of CRM strategies across retention and engagement.
• Build and optimize automated lifecycle journeys from onboarding to reactivation.
• Manage audience segmentation and targeting across campaigns and journeys.
• Work closely with CRM platforms and automation tools.
• Plan and deploy multi-channel CRM campaigns.

Skills

CRM campaign management

Marketing automation tools

Data analysis

Communication skills

Creative thinking

Organizational skills

Tools

Bloomreach

Job description

A digital entertainment company in Greater London is seeking a CRM Manager to drive customer engagement across various brands. In this hands-on role, you'll manage CRM campaigns, optimize automation processes, and collaborate with multiple teams to ensure effective customer strategies. The ideal candidate will have strong experience in CRM management, be comfortable with data analysis, and possess excellent communication skills. Join us to make a meaningful impact in a fast-paced environment focused on innovation.