CRM Manager

Acast AB; Remote; GBP 50,000 - 70,000; Full time

Job summary

A global podcast platform is seeking a CRM Manager to lead CRM initiatives within the Marketing team. The role focuses on building and optimizing lifecycle programs for both advertisers and creators using Salesforce tools. Ideal candidates have proven experience in CRM strategy, data analysis, and strong communication skills. Join to help enhance the platform's success and foster a diverse, inclusive culture.

Benefits

Diverse environment

Inclusive culture

Qualifications

• Proven experience operating within the Salesforce ecosystem.
• Ability to build automations, journeys, and segmentation rules.
• Strong analytical skills to define KPIs and build dashboards.

Responsibilities

• Design and optimize CRM campaigns in Salesforce Marketing Cloud.
• Develop lifecycle programs focused on onboarding and retention.
• Collaborate with marketing to develop messaging and insights.

Skills

Salesforce Marketing Cloud

Salesforce Data Cloud

Data analysis

Customer lifecycle management

Email deliverability

Strong communication skills

Tools

Salesforce Account Engagement

Apollo

ZoomInfo

Cognism

Job description

About Acast

Since 2014, Acast has been building the world’s most valuable podcast marketplace, creating the technology that connects podcast creators, advertisers, and listeners. Its marketplace spans more than 140,000 podcasts, 3,300 advertisers, and one billion quarterly listens. Crucially, those listens are monetized wherever they happen—across any podcast app or listening platform.

About the role

Acast is seeking a CRM Manager to join our global Marketing team. This is a critical role responsible for building, scaling, and optimizing our advertiser and creator CRM programs. Reporting to the Director of Growth Marketing, you will own the strategy, operations, and execution of all client-facing CRM initiatives. You will use Salesforce Marketing Cloud, Salesforce Data Cloud, and connected systems to design sophisticated lifecycle journeys, personalize communications, and deliver measurable business impact.

What you’ll do

Campaign Strategy and Execution

Design, build, test, and optimize end to end CRM campaigns in Salesforce Marketing Cloud and Salesforce Account Engagement. Create automated nurture sequences, trigger based journeys, newsletters, and lifecycle flows that support advertisers and creators.

Advertiser Lifecycle Management

Develop lifecycle programs with a focus on onboarding, activation, retention, and revenue growth. Identify customer segments and design experiences that drive meaningful platform adoption.

Creator Lifecycle Management

Build CRM programs for podcast creators, including onboarding, education, product adoption, and monetization support. Ensure creators receive timely and relevant communications that enhance their success in the Acast marketplace.

Data and Segmentation

Use Salesforce Data Cloud to unify data, build advanced audience segments, and enable precise personalization. Partner with sales operations and data teams to maintain high standards of data accuracy and hygiene.

Offline Measurement and Attribution

Partner with Event Marketing teams to integrate offline activity into Salesforce. Create processes that capture event attendance, track lead quality, and measure the impact of webinars, conferences, and Acast hosted functions.

Content and Message Development

Collaborate with Brand Marketing to develop clear, compelling, and on brand messaging. Translate product updates, advertiser insights, and creator opportunities into effective messaging.

Testing and Experimentation

Run structured A/B tests and multivariate experiments. Document hypotheses, evaluate statistical significance, and use insights to guide channel improvements and long term strategy.

Performance Reporting

Monitor performance across all CRM programs. Build dashboards, analyze trends, and deliver actionable insights to Marketing, Sales, and Product stakeholders.

Technical Ownership

Manage CRM related integrations, data flows, and platform configurations. Oversee connections with tools such as Apollo, ZoomInfo, or Cognism. Ensure seamless automation logic across the Salesforce ecosystem.

Cross Functional Collaboration

Partner closely with Marketing, Sales, Product, and Operations teams to align lifecycle communications with business goals.

Who you are

Essential Experience

• Proven experience operating within the Salesforce ecosystem, including hands on use of Salesforce Marketing Cloud, Salesforce Data Cloud, and Salesforce Account Engagement or Pardot
• Ability to build automations, journeys, engagement studios, and segmentation rules from scratch
• Experience managing offline marketing measurement, including integrating event data into CRM systems
• Strong analytical skills with the ability to define KPIs, build dashboards, and translate data into action
• Demonstrated success managing advertiser or customer lifecycle programs from onboarding to retention
• Experience using sales intelligence tools such as Apollo, ZoomInfo, or Cognism to build audiences
• Deep understanding of email deliverability and global compliance requirements including GDPR and CAN SPAM
• Comfort with technical concepts such as data schemas, API based workflows, or SQL based querying
• Strong communication skills with the ability to present insights and influence cross functional stakeholders

Preferred Experience

• Experience in ad tech, SaaS, or a marketplace environment
• Experience partnering with product teams on trigger logic and lifecycle design

Culture

Acast is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment regardless of race, gender, sexual orientation, religion, ethnicity, national origin or any of the other wonderful characteristics that make us different.

Culture is our number one priority as a business. We believe people come first, and we work every day to enable autonomy, continuous improvement and bring out the best in people. We’re global and have remote teams, so it’s even more important that we strive for an open, inclusive and caring environment where everyone feels visible and welcome.

We consider ourselves a modern organization driven by strong values to create the best, most fulfilling and nurturing culture.

We very much look forward to finding the next great person to join our cause!