CRM Manager

ao.com; Bolton; On-site; GBP 40,000 - 50,000; Full time

Job summary

A leading retailer in appliances and electricals is seeking a CRM Manager to join their Marketing team in Bolton. This role focuses on creating exceptional customer experiences through strategic CRM plans and data-driven campaigns. You will manage the CRM platform, ensure data compliance, and collaborate with various teams to enhance customer engagement. The ideal candidate has hands-on experience with CRM tools and is passionate about using data to inform decisions. This position includes competitive benefits and an inclusive workplace culture.

Benefits

25 days holiday plus bank holidays

5% matched pension contribution

VIP opportunities at AO Arena

Discounted gym membership

Enhanced family leave

Paid charitable leave

On-site parking and breakfast perks

Qualifications

• Hands-on experience with CRM platforms and marketing automation tools.
• Strong analytical skills and ability to spot trends in customer data.
• Excellent project management and communication abilities.
• Knowledge of GDPR and data privacy best practices.
• Ability to manage multiple projects and collaborate with diverse teams.

Responsibilities

• Build and deliver CRM plans that drive customer acquisition and retention.
• Plan, launch, and optimize multi-channel campaigns (email, SMS, etc.).
• Ensure accuracy of customer data and compliance with regulations.
• Manage the CRM platform and integrations.
• Collaborate with marketing, product, sales, and customer service teams.
• Refine customer journeys using A/B testing and data insights.

Skills

CRM platforms

Marketing automation tools

Project management

Communication skills

Data analysis

Tools

Emarsys

Job description

We’re on the lookout for a CRM Manager to join our Marketing team here at AO. This isn’t just about sending emails – it’s about creating brilliant customer experiences that keep people coming back for more. You’ll be the go‑to person for all things CRM, making sure our customers feel valued at every stage of their journey.

If you love turning data into action, building campaigns that really hit the mark, and working with teams across the business to make things happen, this could be the perfect role for you.

Our people are our superpower, and we’re unstoppable when we’re together! We want your ideas to flow, and what better way to make that happen than being based onsite, 5 days a week, where our culture fuels creativity, collaboration and growth.

Here’s What You Can Expect To Be Doing

• Shape the Strategy: Build and deliver CRM plans that drive customer acquisition, retention, and reactivation – all aligned with AO’s big‑picture goals.
• Run Campaigns That Work: Plan, launch, and optimise multi‑channel campaigns (email, SMS, push notifications) that feel personal and relevant.
• Get Smart with Data: Keep our customer data accurate and compliant, dig into behaviour and campaign performance, and turn insights into action.
• Own the Tech: Manage our CRM platform (Emarsys), make sure it’s firing on all cylinders, and keep integrations running smoothly.
• Work as One Team: Partner with marketing, product, sales, and customer service to make sure CRM supports everything from product launches to promotions.
• Test, Learn, Improve: Use A/B testing and data to keep refining customer journeys and making campaigns even better.

A Few Things About You

• Hands‑on experience with CRM platforms and marketing automation tools.
• A head for numbers and a knack for spotting trends in customer data.
• Brilliant project‑management and communication skills.
• Knowledge of GDPR and data‑privacy best practice.
• The ability to juggle multiple projects and work with teams across the business.

About Us

When it comes to appliances and electricals, we’ve got the lot. Washing machines? Yep. TVs? Check. Laptops? Absolutely. Everything except doorbells (just kidding, we’ve got those too).

We’re known for helping our customers brilliantly – and it’s no different for AOers. We care about more than what’s on your CV, because together we can do extraordinary things.

Benefits

• Holidays – 25 days, plus bank holidays (increasing to 27 days after 2 years with us)
• Pension – Contribute 5% of your annual salary and we’ll match
• Be a VIP at the AO Arena – opportunities to win free tickets and pre‑sale access
• Health & wellbeing – discounted gym membership, onsite spa, & virtual GP & mental‑health support
• Exclusive discounts across our product range
• Family leave – enhanced maternity, paternity and adoption leave
• Making a difference – 2 fully paid days a year to donate your time to any charity of your choice
• On‑site perks – free parking, complimentary breakfast and coffee at subsidised Starbucks

We’re for Everyone

We should all feel that we belong. That’s why we’re creating a welcoming and inclusive place to work. We celebrate diversity across all backgrounds, races, ethnicities, genders, ages, religions, abilities, and sexual orientations, and we encourage an inclusive recruitment process.