CRM/Lifecycle Marketing Manager

Daymade; London; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A fast-growing consumer brand in London is seeking a CRM Marketing Manager. The role requires managing the lifecycle of 50,000 active subscribers and optimizing customer journeys to increase retention and revenue. Ideal candidates have a strong background in B2C subscription management and experience with CRM platforms. This position offers a competitive salary between £45–60k and a hybrid working environment, with a minimum of one day per week in the London office.

Benefits

Competitive salary

Supportive team environment

Hybrid working arrangement

Performance-based progression

Qualifications

• Proven success in improving retention and LTV in B2C subscription.
• Hands-on experience with various CRM/email platforms.
• Skilled in segmentation, A/B testing, and analyzing funnel metrics.

Responsibilities

• Own the CRM and lifecycle strategy.
• Build and optimize automated customer journeys.
• Run targeted upgrade campaigns.

Skills

B2C subscription management

CRM/email platforms

Data analysis

Copy and design for conversion

Deliverability best practices

Tools

Brevo

Klaviyo

Braze

Iterable

Job description

Overview

DAYMADE is a fast-growing consumer brand re-imagining the lottery for next-gen players, with holidays and lifestyle prizes at our core. Our mission is to create a win-win destination for our players, prize partners, and planet. We’re looking for a CRM Marketing Manager to join our small but mighty team and take ownership of managing the lifecycle of our 50,000 active subscribers (mostly female) and over 200,000 opted-in emails. Every week, thousands of new customers join us, but churn leaves a massive reactivation opportunity untapped. You’d be in charge of owning this segment, driving measurable revenue growth, and helping us scale to the next level.

The Role

You’ll be the owner of our lifecycle marketing programme. From onboarding journeys to reactivation campaigns and win-back workflows, you’ll continuously test, optimise, and innovate across touchpoints to increase customer LTV and retention. Beyond driving re-activation, you’ll also nurture our existing subscriber base: making customers feel valued, connected, and part of our community.

This role is ideal for a commercially minded, data-driven marketer who can combine strategy with hands-on execution in a high-growth subscription business.

Responsibilities

• Own CRM and lifecycle strategy.
• Build and optimise automated journeys: onboarding, churn prevention, win-back, and reactivation.
• Run targeted upgrade campaigns that convert free users into paying subscribers.
• Systematically test subject lines, creative, incentives, segmentation, and cadence.
• Monitor and improve deliverability, hygiene, engagement, and compliance.
• Create a sense of community through CRM communications and product suggestions: making customers feel recognised, rewarded, and part of something bigger.
• Report clearly on performance, linking activity to retention, reactivation, and LTV growth.
• Work with product, design, and growth teams to align lifecycle comms with site experience and paid channels.
• Develop dashboards and performance reporting for leadership.
• Scope expansion into additional lifecycle channels (SMS, retargeting) as we scale.

Requirements

• Demonstrated success improving retention and LTV in B2C subscription or e-commerce.
• Strong hands-on experience with CRM/email platforms (Brevo, Klaviyo, Braze, Iterable, or similar).
• Analytical and data-literate: skilled in segmentation, A/B testing, and interpreting funnel metrics.
• Creative instincts for copy and design that drive conversion.
• Solid grasp of deliverability and list hygiene best practices.
• Commercial focus: always connecting lifecycle activity to revenue outcomes.

Nice to Have

• Experience scaling CRM programmes with 100k+ contacts.
• Familiarity with SQL or advanced analytics tools.
• Exposure to lifecycle comms across Whatsapp, Facebook Messenger, SMS.
• Savvy with AI tools (e.g. copy assistants, analytics accelerators): able to use them to speed up workflow and generate ideas, while ensuring all customer comms feel authentic, human, and on-brand.

What We Offer

• Competitive salary: £45–60k DOE. Offer will depend on years of experience and performance track record of the candidate.
• A supportive, hard-working and friendly team who like to have fun!
• Chance to own and scale a critical revenue lever in a high-growth business.
• Hybrid working environment. Currently minimum 1 day per week in the London office (Tower Bridge).
• Real impact: your work will directly drive revenue and retention.
• NB: Performance-based progression: Passing probation (6 months) will be tied to delivering agreed retention/reactivation targets, ensuring your success is clearly measured and rewarded.
• NB: Offers will be subject to a reference check.

Seniority level

• Entry level

Employment type

• Full-time

Industries

• Consumer Services