CRM & Campaigns Specialist – Growth & Engagement

FBC Manby Bowdler LLP; Wolverhampton; On-site; GBP 60,000 - 80,000; Full time

Job summary

A legal firm in the UK seeks a CRM Executive to join their Marketing Team in Wolverhampton. The role involves managing the firm's CRM systems, optimizing client engagement, and supporting marketing campaigns. Ideal candidates will have experience in CRM-focused marketing, knowledge of legal sector regulations, and proficiency in digital design tools. This position offers competitive leave and benefits, aiming to enhance client communication and business growth.

Benefits

30 days annual leave

Retail and health care discounts

Salary sacrifice pension scheme

Cycle2work scheme

Electric vehicle lease scheme

Qualifications

• Prior experience in a CRM-focused marketing role.
• Strong knowledge of CRM systems.
• Understanding of GDPR and data protection regulations.
• Experience with design tools to produce marketing materials.
• Ability to manage multiple projects and deadlines.

Responsibilities

• Manage and maintain the CRM database.
• Segment and analyze client data for targeted campaigns.
• Coordinate email marketing campaigns.
• Support client events and webinars.
• Generate reports on campaign performance.

Skills

CRM systems knowledge (e.g. HubSpot, InterAction, Salesforce)

Attention to detail

Strong written communication skills

Organizational skills

Proficient in Microsoft Office applications

Analytical mindset

Creative problem-solving

Interpersonal skills

Education

Degree in Marketing, Business, Law, or related field

Relevant CRM or marketing certifications

Tools

Canva

Adobe

Microsoft Excel

Microsoft Outlook

Job description

A legal firm in the UK seeks a CRM Executive to join their Marketing Team in Wolverhampton. The role involves managing the firm's CRM systems, optimizing client engagement, and supporting marketing campaigns. Ideal candidates will have experience in CRM-focused marketing, knowledge of legal sector regulations, and proficiency in digital design tools. This position offers competitive leave and benefits, aiming to enhance client communication and business growth.