Creative Strategist (UK)

Livewire; Remote; GBP 25,000 - 35,000; Full time

Job summary

A leading gaming marketing agency in the UK is seeking a Creative Strategist to develop innovative marketing strategies for global brands. This entry-level position offers the chance to work cross-functionally, crafting impactful campaign proposals while leveraging audience data. Enjoy flexible hours, remote work, and various perks including a birthday day off.

Benefits

Remote working

Flexible hours

Paid day off for birthday

Empowering culture

Qualifications

• Entry level position requiring innovative marketing strategies.
• Deep understanding of gaming media formats.
• Ability to collaborate effectively across departments.

Responsibilities

• Develop strategic responses to RFPs using audience insights.
• Create media strategies for gaming advertising.
• Collaborate with teams for campaign execution.

Skills

Creative storytelling

Audience data analysis

Marketing strategy

Job description

Join the Team Powering the Future of Gaming Marketing

About Livewire

Livewire is on track to become the world’s largest and most effective platform for in‑game and around‑the‑game advertising solutions, doubling its revenue every year since inception. As the single entry point for the world’s largest brands to connect with gamers, Livewire seamlessly integrates brands into gaming environments—inside the game, around the game, and through immersive experiences—while partnering with the most loved and trusted game publishers.

Gaming is the next frontier of digital media consumption, transforming the way audiences engage with content. Livewire enables brands to capture the attention of over 3 billion players globally in a repeatable, measurable, and highly monetizable way, leading the evolution of gaming advertising.

Role Overview

As a Creative Strategist at Livewire, you will develop innovative, effective, and scalable gaming marketing strategies that integrate talent, media, and in‑game opportunities for global brands. You will translate client briefs into impactful campaign proposals, leveraging audience data, creative storytelling, and a deep understanding of gaming media formats and creators. You will also develop campaign budgets that align to business standards while maintaining creative and strategic excellence.

Working as part of the Strategy team, you will be involved in the development and delivery of campaigns, collaborating with Sales, Partnerships, Research, Account Management, and clients to ensure seamless execution.

Key Responsibilities

• Develop world‑class strategic responses to RFPs, incorporating audience insights from first‑party and third‑party tools.
• Maintain a deep understanding of the gaming ecosystem, cultural trends, and market dynamics.
• Create highly performant media strategies that leverage the gaming ecosystem to deliver against client objectives.
• Conceptualize gaming marketing activations—including live streaming, VoD, social amplification, events, and in‑game integrations.
• Collaborate with internal and external Partnerships teams to develop gaming integrations.
• Ensure creative ideas are innovative, scalable, and effective.
• Present to senior stakeholders, marketing executives, and at industry showcases.
• Work cross‑functionally with Partnerships, Research, and Account Management to execute campaigns.
• Verify all campaign proposals adhere to platform policies and media‑owner regulations.
• Communicate in a positive, solution‑oriented manner both internally and with clients.
• Monitor campaign performance against benchmarks and adjust strategies for ongoing optimization.
• Represent Livewire’s collaborative values in all internal and external communications.

What do I get from Livewire?

• The rare opportunity to help support a scale‑up business’s transition into a global leader.
• Remote working, flexible hours, and a commitment to work/life balance.
• A paid day off to celebrate your birthday.
• The chance to work with the world’s leading gaming brands, advertisers, talent, and more.
• A culture that empowers you through clear structure and autonomy, inspires learning, and celebrates success.
• An opportunity to be at the forefront of gaming media innovation—while having fun doing it.

Job Details

• Seniority level: Entry level
• Employment type: Full‑time
• Job function: Marketing and Sales
• Industries: Advertising Services