Creative Strategist

Medialicious Ltd; United Kingdom; On-site; GBP 40,000 - 60,000; Full time

Job summary

A dynamic marketing agency in the United Kingdom is seeking a Creative Strategist to lead high-impact advertising campaigns. The ideal candidate will have over 3 years of experience in creative strategy, proficient in developing engaging video content via user-generated content, motion design, and influencer marketing. You will collaborate with various teams to drive performance and ensure top-tier creative output across digital platforms.

Qualifications

• 3+ years in creative strategy or content creation, ideally within iGaming or social casino.
• Proven experience in storyboarding, scriptwriting, and directing for TikTok, Meta, or Snapchat.
• A portfolio showing successful performance-driven video campaigns.

Responsibilities

• Lead the development of performance-driven ad campaigns.
• Create storyboards and scripts for motion graphics and video shoots.
• Collaborate with cross-functional teams to ensure alignment on creative content.

Skills

Creative strategy

Video content production

User-generated content (UGC)

Influencer marketing

Motion design

Job description

Join to apply for the Creative Strategist role at Medialicious Ltd. 3 days ago. Be among the first 25 applicants.

This role is perfect for a bold, innovative, creative who thrives at the intersection of storytelling, data, and digital performance. As the Creative Strategist, you will lead the development of high-impact, performance-driven ad campaigns across a portfolio of social casino brands. You will be the central creative force—turning brand identity and marketing goals into standout short-form video concepts grounded in UGC, motion design, and influencer-led content.

Key Responsibilities

Creative Strategy & Ideation

• Act as the primary creative driver for paid social and digital campaigns, developing original concepts rooted in UGC, motion design, and influencer marketing.
• Build and own the strategic framework for using UGC-style content to drive user acquisition at scale.
• Translate brand guidelines, market trends, and performance insights into clear, actionable creative briefs for internal teams and external creators.

Content Development & Storyboarding

• Create storyboards, scripts, and visual outlines that bring key messages and creative ideas to life for motion graphics, live-action shoots, and hybrid UGC formats.
• Write compelling short-form copy—headlines, CTAs, hooks, and VO scripts—that enhance engagement and conversion.
• Oversee the creative development of all assets, ensuring top-tier quality and unified brand expression across video, animation, and static formats.

Cross-Functional Collaboration

• Serve as the creative lead within cross-functional “squads,” partnering closely with Paid Social, Design, and Influencer teams to ensure full alignment between concept, content, and performance goals.
• Collaborate with the Influencer Team to ideate and optimise branded creator content for acquisition and retention.
• Work with video editors to shape raw footage, livestream clips, and UGC submissions into polished, high-performing ads.

Compliance, Testing & Optimisation

• Ensure all creative output complies with social gaming regulations, platform policies, and brand standards.
• Review performance data regularly to refine concepts, drive A/B tests, and evolve creative direction for improved ROI and engagement.

About You

• A strategic and imaginative creative with a track record of producing viral, sub-30-second video content designed for performance.
• Experienced in using UGC-style content, motion graphics, and influencer storytelling to create thumb-stopping ads.
• Strong visual communicator—skilled at articulating ideas through storyboards, scripts, and clear creative direction.
• Deep understanding of the iGaming or social casino space, including compliance parameters and acquisition-focused messaging.

Requirements

• A portfolio showing successful performance-driven video campaigns, including UGC, motion-design, and influencer-led content.
• 3+ years in creative strategy or content creation—ideally within iGaming, social casino, or a similarly regulated DTC category.
• Proven experience in storyboarding, scriptwriting, and directing creative for platforms such as TikTok, Meta, Snapchat, or YouTube Shorts.

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Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Marketing and Sales

Industries

Advertising Services