Country Lead UK (f/m/d) New London, England, United Kingdom

Applied Intuition Inc.; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A hospitality technology firm is seeking a Country Lead UK to drive sales and adoption of its AI-driven property management platform. This role requires over 5 years of SaaS sales experience, focusing on mid-market accounts. You will lead sales cycles, engaging with a variety of stakeholders to promote innovative solutions in hospitality tech. A passion for the industry and a consultative approach are essential. This position offers competitive compensation and flexible work options.

Benefits

30 days of paid vacation per year

Comprehensive statutory benefits

Flexible work options

Growth and development opportunities

Qualifications

• 5+ years of SaaS sales experience specifically focused on mid-market or strategic accounts.
• Strong record in consultative and value-based selling.
• Confidence in managing complex buying processes with multiple stakeholders.

Responsibilities

• Close flagship and mid-market accounts in the UK.
• Lead complex sales cycles with various stakeholders.
• Build a community of innovative hospitality operators.

Skills

SaaS sales experience in Hospitality

Consultative selling

Navigating complex processes

Familiarity with partner-driven ecosystems

Passion for hospitality

Curious and autonomous

Collaborative mindset

Job description

Apaleo is the world’s most open, API-first property management platform powering the next generation of hospitality operations. Its modular, AI-powered infrastructure enables hoteliers to customise their tech stack, automate routine work, and deliver seamless, personalised guest experiences, powered by best-in-class apps and autonomous AI agents that adapt to every stay.

If you’re driven by the idea of making hospitality smarter, more human, and powered by cutting-edge technology, we’d love to hear from you. As a Country Lead UK you’ll play a pivotal role in shaping this change. You’ll lead high-impact sales cycles, secure flagship mid-market accounts, and partner with the local ecosystem to drive adoption of the next generation of hospitality technology.

What You’ll Be Up To

• Build on strong momentum in UK by closing flagship and mid-market accounts.
• Focus on multi-property hotel groups, serviced apartments, and modern operators.
• Lead complex sales cycles, engaging HQ, Ops, IT, and Finance.
• Leverage Apaleo’s international ecosystem of partners, apps, and consultants to accelerate deal cycles and customer value.
• Build and grow a local community of forward-thinking hospitality operators and tech partners.
• Act as a trusted advisor, guiding operators through change and digital transformation.
• Share market feedback to influence GTM, product, and ecosystem strategy.
• Represent Apaleo at industry events and community activations.

What You’ll Bring to the Team

• 5+ years of SaaS sales experience in Hospitality, focused on mid-market or strategic accounts.
• Strong track record in consultative, value-based selling.
• Confidence in navigating complex buying processes with multiple stakeholders.
• Familiarity with partner-driven ecosystems or platform-led go-to-market motions.
• A genuine passion for hospitality– whether from previous experience, a strong network, or deep curiosity to understand how the industry works.
• Curious, autonomous, and action-oriented, with a strong sense of ownership.
• A collaborative mindset and desire to contribute team and community.

What We Offer

We employ through our trusted Employer of Record (EOR)Remote.com, ensuring compliance with all local employment laws and benefits such as statutory health insurance, pension and paid time off. To ensure fairness across regions, we align core benefits and time‑off entitlements with our German employment standards:

• 30 days of paid vacation per year, plus local public holidays
• Permanent employment contract via local EOR partner
• Comprehensive statutory benefits (healthcare, pension, insurance, etc.) according to local regulations

In Germany, we currently also offer public transportation and a subsidised sports membership. As you are the first employee, these benefits may not be rolled out yet locally but we aim to expand this offering as the team grows.

Culture & Growth

• A Diverse & International Team: Work alongside passionate professionals from over 20 nationalities, bringing unique cultural perspectives, backgrounds, and experiences to shape the future of hospitality tech.
• Growth & Development: As we scale, so do your opportunities. You’ll benefit from 360° feedback reviews, a dedicated learning budget, and plenty of chances to take on more responsibility. Our evolving career framework ensures you have increasing opportunities to learn new skills, advance your career, and make an impact.
• Autonomy & Ownership: Great ideas can come from anywhere. We empower you to take responsibility, make decisions, and contribute directly in an environment built on trust, transparency, and collaboration.
• Shape the Future of Hospitality Tech:Be part of a fast‑growing scale‑up transforming the hospitality industry. From day one, your work drives real impact and you’ll have the freedom to bring your ideas to life.
• Competitive & Fair Compensation: We believe great work deserves great pay. Our salaries are competitive and guided by benchmarking data to ensure fairness across all roles and teams. We make sure to recognize and reward performance and contribution.
• Flexible & Remote Work Options: We focus on results, not clocking hours. You can work from home, the office or in a hybrid setup, with flexibility to adapt your schedule as long as it makes sense for your role, your team and our business.
• Team Connection: Strong connections fuel collaboration. We celebrate and connect through regular team dinners, company meetups and Oktoberfest celebrations.

What it means to join Apaleo:

Joining Apaleo means stepping into a space where hospitality is being redefined from the ground up. You won’t just support innovation you’ll help drive it. Your work will directly shape an intelligent, AI‑first platform used by hospitality teams across the globe. Here, your ideas power real products, your voice influences direction, and your impact is visible at every level. At Apaleo, we build boldly, collaborate openly, and grow together fast.

We are proud to be an Equal Opportunity and Aff… We encourage applications from individuals of all backgrounds, regardless of race, color, religion, gender identity or expression, sex, national origin, age, marital status, disability, or any other characteristic protected by applicable law. Your personal data will be handled with the utmost care and in compliance with GDPR and relevant data protection regulations. We celebrate differences and believe that diversity enriches our team and drives innovation.