Content Marketing Manager

Shield Safety Group; Manchester; On-site; GBP 40,000 - 60,000; Full time

Job summary

A global safety solutions leader based in Manchester is seeking a Content Marketing Manager. This position involves leading the planning, development, and implementation of integrated content strategies and campaigns across multiple channels and brands. The ideal candidate will ensure all content aligns with the marketing plan and engages diverse audiences in sectors like hospitality and retail. If you're passionate about content excellence and driving innovation, this role offers an exciting opportunity to make a significant impact.

Qualifications

• Proven experience in content marketing strategy.
• Ability to engage diverse audiences across sectors such as hospitality and retail.
• Expertise in full-funnel content marketing.

Responsibilities

• Lead the development and implementation of integrated content strategies.
• Ensure all content aligns with marketing plan and business objectives.
• Drive innovation and content excellence in global safety solutions.

Job description

The Content Marketing Manager will lead the planning, development, and implementation of integrated content strategies and campaigns across multiple channels and brands, with a global remit. Reporting to the Marketing Director, this role will ensure that all content aligns with the marketing plan, supports business objectives , and engages diverse audiences across sectors such as hospitality, retail, and leisure. The position spans full-funnel content marketing, from evergreen brand storytelling to tactical lead generation, ensuring consistency, creativity, and measurable impact. The role will champion content excellence, drive innovation, and position Shield Safety as a global leader in safety solutions, ensuring our brands stand out internationally.

Develop and own a global content marketing strategy aligned to the marketing plan and business objectives .