Content Marketing Lead: Multi-Channel Growth for Families

Yoto Limited; United Kingdom; Hybrid; GBP 70,000 - 80,000; Full time

Job summary

A leading interactive audio platform for kids is seeking a Content Marketing Lead to spearhead their marketing strategy. You will develop a multi-channel content roadmap focused on engaging families and driving loyalty through existing content. The ideal candidate has over 6 years of experience in content marketing within high-growth environments, along with excellent stakeholder management and analytical skills. This role offers a competitive salary and a hybrid work environment.

Benefits

Flexible working arrangements

Private medical insurance

25 days holiday plus bank holidays

Volunteer days

Yoto player and starter pack

Qualifications

• 6+ years of experience in content marketing, preferably within a high-growth DTC, EdTech, or Media environment.
• Omnichannel marketing experience with effective storytelling.
• Proven product launch experience across multiple international markets.

Responsibilities

• Develop and execute a multi-channel content roadmap for product launches.
• Maximise content potential to acquire new families.
• Work with teams to grow customer lifetime value through engagement.

Skills

Content marketing

Stakeholder management

Analytical skills

Writing skills

Fast-paced environment adaptation

Education

Bachelor's degree

Job description

A leading interactive audio platform for kids is seeking a Content Marketing Lead to spearhead their marketing strategy. You will develop a multi-channel content roadmap focused on engaging families and driving loyalty through existing content. The ideal candidate has over 6 years of experience in content marketing within high-growth environments, along with excellent stakeholder management and analytical skills. This role offers a competitive salary and a hybrid work environment.