Content Marketing (£70k - £100k)

Sarah Smith; Greater London; On-site; GBP 70,000 - 100,000; Full time

Job summary

A tech startup is looking for a generalist marketer with a background in content to lead creative content strategies. This role involves creating engaging content for RevOps and AI sectors while collaborating closely with the CEO. The ideal candidate will have a strong creative vision, experience in B2B content marketing, and the ability to analyze performance metrics. The position is based in London and offers a salary of £70,000 to £100,000 plus equity.

Benefits

Equity offerings

24 days holiday per year

Pension plan

Top-spec equipment

Free dinner at the office

Qualifications

• Proven content marketing experience in B2B environments.
• Ability to manage content and translate concepts into engaging formats.
• Experience working in startup environments.

Responsibilities

• Create compelling content to build brand awareness.
• Collaborate with the CEO on a content strategy.
• Manage content calendars and analyze engagement metrics.

Skills

Creative vision

Social-first channel understanding

High-performing multimedia production

Storytelling skills

Performance metrics analysis

Tools

Video editing software

Graphic design tools (Figma, Canva)

Job description

Location

London

Employment Type

Full time

Location Type

On-site

Department

Growth, Sales & Marketing Marketing

Compensation

• £70K – £100K • Offers Equity

About Kernel

Kernel gives enterprise RevOps teams confidence in their CRM data.

We’ve raised a $14M Series A from top VCs and operators at Plaid, OpenAI, Slack and others to build the AI-native alternative to Dun & Bradstreet’s entity and hierarchy data.

RevOps teams at Gong, Navan, Zip, Remote and GoCardless use Kernel to clean, enrich and complete their CRM data at enterprise scale, eliminating duplicates, fixing hierarchies and restoring trust in the foundation that powers forecasting, territory planning and AI initiatives.

Our platform combines entity-level intelligence with mass-action tooling to give RevOps teams the data quality and control needed to plan confidently and deploy AI successfully.

The Role

We are looking for a generalist marketer with a content background to focus on building our founder-led channel, alongside other content channels. This person will report directly to our Founder and will own Kernel's creative content strategy and execution.

You will build robust content pipelines that drive brand awareness and lead generation in the RevOps and AI deployment space. You have a deep passion for creative storytelling and multimedia production and want to contribute broadly to a fast-growing startup.

What You’ll Be Doing

• Be the engine for Kernel's brand, creating content that resonates with RevOps buyers and blends education and entertainment
• Work directly with the CEO to build a founder-led brand and authority on key subjects. You will have a high degree of autonomy
• You will own the vision and the edit; we will provide budget for high-end animation and production support so you don't get bogged down in the weeds
• Manage a content calendar, ensuring consistency across all platforms
• Collaborate with Sales, Product, and Leadership to create full-funnel content
• Analyze performance data to refine strategy and optimize for engagement and conversion
• Manage and develop our podcast series, working with internal and external stakeholders
• Assist with additional marketing priorities when needed

What You Bring

• Strong creative vision — you know what makes content stand out in B2B
• Deep understanding of social-first channels (especially LinkedIn and YouTube)
• Proven experience producing high-performing multimedia (video, audio) content with a demonstrable track record driving engagement
• Experience with both creating and managing content
• Strong storytelling skills to translate technical topics into compelling narratives
• Comfort analyzing performance metrics to improve performance

You should have

• Experience in startup environments
• Proven track record of owning founder-led content channels
• Experience owning social media accounts
• Experience with content production, and ability to translate concepts into output with the assistance of freelancers
• Proven experience in B2B content marketing
• Comfort with working on tight deadlines without quality compromises

Nice to have

• Experience in marketing for AI, SaaS, or RevOps companies
• Animation or motion graphics skills
• Graphic design abilities (Figma, Canva)
• Video editing (CapCut, Adobe Premiere, or similar)

⚠️ This role may not be for you if you

• Need lots of structure or polished specs
• You like spending weeks agonizing for weeks on a single asset
• Require detailed instructions

❌ This role is definitely not for you if you

• Prefer remote or hybrid work (requires 4+ days in London office)
• Don’t enjoy the pace of an early-stage startup
• Want to manage a team instead of producing and creating content

What We Offer

We will do our best to offer you the ride of a lifetime. It will not be easy, but it will be thrilling.

• 💰 Salary: £70,000 – £100,000 + equity
• 🗓️ 24 days holiday per year + bank holidays
• ✈️ 2 weeks work-from-anywhere
• 💼 Pension plan
• 💻 Top-spec equipment and central London office
• 🍽️ Free dinner at the office
• 🎉 Team events and dinners
• 🚀 Work directly with the founders to scale the systems that power enterprise AI

🎫 Visas & Relocation

We can sponsor visas or offer relocation for exceptional candidates.

Interview Process

Stage 1 – 30-minute intro call with Zak (GTM). Overview of Kernel, your experience, and creative strengths.

Stage 2 – Portfolio review deep dive.

Final Stage – Founders interview with Anders (CEO) and Marcus to assess cultural and creative alignment.

If there is mutual fit, we move to references and offer.

Compensation Range: £70K - £100K