Content Creator

Iberdrola Energie Deutschland GmbH; Glasgow; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading energy company in Glasgow is seeking a creative professional focused on content creation and story development across various platforms. The ideal candidate will have experience in storytelling, strong interpersonal skills, and knowledge of SEO and content strategy. Responsibilities include collaborating with teams to develop messaging that aligns with company values and objectives, creating content for channels such as Instagram and TikTok, and ensuring the effectiveness of communications with stakeholders. The role is vital in elevating brand awareness and engagement within the energy sector.

Benefits

Annual salary review

Double matched pension contributions

Healthcare benefit options

Qualifications

• Experience with social channels including Instagram, TikTok, and YouTube.
• Strong written and verbal communication skills.
• Ability to research and deliver compelling content.

Responsibilities

• Work with teams to communicate brand initiatives.
• Populate video channels with unique content.
• Support customer service with social comments.

Skills

Content creation/storytelling

Interpersonal skills

Online content strategy

Writing and editing skills

SEO knowledge

Project management skills

Education

Degree in Communications/Journalism or equivalent

Job description

* Work with Content Strategist and teams across the business to communicate initiatives that incorporate the vision, mission, values, and strategic growth priorities of ScottishPower Customer Business.* Support the translation of brand desire and value propositions into compelling stories - both short and long-form, to tell across paid, earned, shared, and owned channels.* Support teams with overarching messaging that supports key business units and positions spokespeople as experts.* Help us to populate our video channels with content unique to each platform.* Help drive increased awareness of ScottishPower's products and services, as well as improving the related perception of these by consumers/external stakeholders.* Work closely with the corporate team to ensure consistent messaging.* Support with reporting to measure our success across social channels.* Work with customer service agents to approve social comments.* Contribute to internal communications including plans for communicating company vision, values, and initiatives to employees to foster increased engagement.* Experience in content creation/storytelling or similar arena* Specific experience with channels including Instagram, TikTok and YouTube shorts* Good interpersonal and communication skills and ability to form effective working relationships. Demonstrated ability to communicate effectively across all levels of the organisation and to build relationships and influence across a wide range of stakeholders* Good understanding of energy industry or of working in a field where complicated processes need to be distilled for an audience* Knowledge of online content strategy and creation* Excellent writing, editing and proofreading skills* Sound working knowledge of SEO and Google Analytics* Ability to research their related subject matter to deliver compelling content* Creativity, especially within social content creation* Collaborative spirit* Ability to distil complex concepts into content that is easy to consume* Experience with story structure and storytelling* Self-motivated and able to manage time effectively.* Familiarity with social channels* Content Marketing Experience, including both earned and paid* Professional experience in content creation* Storytelling and ability to represent ScottishPower on camera* Excellent written and verbal communication skills* Strong influencing and stakeholder management ability* Project Management skills* Educated to degree level in a Communications/Journalism, professional qualification or equivalent experience in roleAs well as a competitive salary which is reviewed annually, you can also enjoy a number of other benefits. With our pension scheme, we’ll double match your contribution up to a company contribution of 10%.At ScottishPower, we believe it’s the little things we do in life that make a big difference. From helping you look after your family’s wellbeing, save for your future and take personal steps for climate action – our benefits are designed to help you do just that - so that you have everything you need to take care of your world – today and tomorrow. That’s why our benefits include:Healthcare benefit options including: Dental Insurance, Private Medical Insurance, Health Cash Plan and annual Health AssessmentsInclusion, diversity, and a social purpose are at the heart of everything we do. Together with our values, they bring us together into a stronger, more sustainable business with direct links to the communities we serve. It takes all kinds of people to build a large-scale business like ours, so whatever your background, you’ll fit right in.