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A global health technology company in the UK is seeking a Consumer Marketing Manager to drive category growth and lead strategic initiatives. The ideal candidate should have 3-5 years of experience in consumer marketing, strong analytical and project management skills, and a Master's degree in Business Administration or Marketing. This role emphasizes collaboration and communication within multi-disciplinary teams to foster innovation and growth. Join us in improving healthcare access for all.
Consumer Marketing Manager – Growth
Your challenge:
The Consumer Marketing Manager – Growth – ensures growth models are clearly defined, quantified, and embedded across the organization and regions, translating consumer and category insights into actionable strategies and compelling trade stories that drive sustainable category growth.
Your role:
Category Growth Model & Story-to-Trade
Support development the Category Growth Model, rooted in deep consumer and category insights, to articulate clear growth drivers and opportunities
Translate the Growth Model into a compelling Category Story-to-trade that equips Regions with a differentiated and persuasive narrative for retailer partners closes.
Operationalize the Growth Model with Regions enabling consistent external engagement and execution
Maintain, refresh, and evolve the Category Growth Model and Story-to-Trade to reflect new trends, competitive dynamics, and category performance
Life-Time Value & 5-Pillar Growth Model
Define the North Star for growth: clarify the Why, What, and How of the 5 Pillar Growth Model, ensuring E2E understanding and alignment
Quantify key deliverables versus SPOR, embedding growth objectives into measurable targets
Operationalize the model across the E2E organization, ensuring adoption across Innovation, Markets, Marketing, Sales, and Operations
Maintain, refresh, and evolve the framework to reflect changing consumer behaviors, market dynamics, and innovation priorities
Act as the guardian of consumer lifetime value principles, ensuring all initiatives ladder up to long-term value creation.
Portfolio strategic initiatives
Lead strategic cross-portfolio initiatives (e.g. development of product / portfolio capabilities & enablers)
Develop global and scalable Commercial Innovation value propositions
Orchestrate cadence of commercial innovation development and project intake. Coordinate within marketing and cross-functional teams to ensure project execution
Cross-category Subject-Matter-Expert
Act as a SME on portfolio strategy, advising BU and Regions on cross-category initiative
Lead cross-category roadmap and initiatives (eg sustainability, claims)
You're the right fit if:
You bring 3-5 years of relevant experience in consumer marketing, product marketing, strategy, and/or business management experience
Knowledge of the dynamics of marketing / brand management of consumer products/FMCG including new product / category introductions.
Proven record of accomplishment with global consumer / retail brands with a demonstrated ability to work with multiple and診g markets.
Strong analytical and communication skills.
Excellent project management skills and broad interests that allow you to create multi-disciplinary environments that inspire and motivate others.
Ability to collaborate with local marketing, and sales teams, and create network within nq outside the organization
Master degree in Business Administration, Marketing or related fields with excellent academic track record
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3Апки per week.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.